| Record ID | ia:marketingmanagem0010pete |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem0010pete/marketingmanagem0010pete_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem0010pete/marketingmanagem0010pete_meta.mrc |
LEADER: 00867cam a2200265 a 4500
001 2010028484
003 DLC
005 20110406090217.0
008 100708s2011 nyua b 001 0 eng
010 $a 2010028484
020 $a9780073530055 (alk. paper)
020 $a0073530050 (alk. paper)
035 $a(OCoLC)ocn496956067
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dDLC
050 00 $aHF5415.13$b.P387 2011
082 00 $a658.8$222
100 1 $aPeter, J. Paul.
245 10 $aMarketing management :$bknowledge and skills /$cJ. Paul Peter, James H. Donnelly, Jr.
250 $a10th ed.
260 $aNew York :$bMcGraw-Hill Irwin,$cc2011.
300 $axviii, 830 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aDonnelly, James H.