| Record ID | ia:marketingintrodu0008arms |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingintrodu0008arms/marketingintrodu0008arms_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingintrodu0008arms/marketingintrodu0008arms_meta.mrc |
LEADER: 00867cam a22002778a 4500
001 2005027193
003 DLC
005 20100205084959.0
008 050915s2006 nju b 001 0 eng
010 $a 2005027193
020 $a0131865919 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.K625 2006
082 00 $a658.8$222
100 1 $aArmstrong, Gary$q(Gary M.)
245 10 $aMarketing :$ban introduction /$cGary Armstrong & Phil Kotler.
250 $a8th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$c2006.
263 $a0601
300 $ap. cm.
500 $aKotler's name appears first on the earlier ed.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 1 $aKotler, Philip.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0519/2005027193.html