MARC record from Internet Archive

LEADER: 04137cam 22006854a 4500
001 ocm45066314
003 OCoLC
005 20191128083046.0
008 000920s2001 njua b 001 0 eng
010 $a 00048333
040 $aDLC$beng$cDLC$dC#P$dUKM$dBAKER$dNLGGC$dBTCTA$dYDXCP$dIG#$dHEBIS$dEXW$dTULIB$dUKBOL$dOCLCO$dOCLCF$dOCLCQ$dI8M$dOCLCQ$dCPO$dOCLCQ$dOCLCO$dUKBTH
015 $aGBA127070$2bnb
015 $aGBA0V5217$2bnb
019 $a45339984$a992378930
020 $a0130169757
020 $a9780130169754
035 $a(OCoLC)45066314$z(OCoLC)45339984$z(OCoLC)992378930
042 $apcc
050 00 $aHF5415.1265$b.C68 2001
080 $a658.872
082 00 $a658.8/4$221
084 $a85.40$2bcl
100 1 $aCoupey, Eloise.
245 10 $aMarketing and the internet /$cEloise Coupey.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$c℗♭2001.
300 $axxii, 362 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 351-355) and index.
505 00 $tDeveloping a Conceptual Framework for Marketing and the Internet --$tIntroduction to Marketing and the Internet --$tWhy Marketing and the Internet? --$tAn Abbreviated History --$tMass Communication and Demand --$tFrom an Industrial Economy to a Digital Economy --$tThe Internet as Just Another Technology --$tWhat Is Different About Marketing With the Internet? --$tTechnological Characteristics of the Internet --$tThe Internet's History --$tIntegrating People and Technology: The Rise of the World Wide Web --$tIntegrating Marketing and the Internet: Old Concepts, New Opportunities --$tMarketing Efforts and Electronic Commerce --$tOrigins of Electronic Commerce --$tThe Changing Face of Electronic Commerce --$tA Framework for Integrating Marketing and the Internet --$tWhy Do We Need a Framework? --$tThe Framework's Basic Premise --$tMarketing as Exchange --$tThe General Framework --$tMarketers and Consumers: The Central Exchange Context --$tPolicy and the Marketing Environment --$tTechnology and the Marketing Environment --$tRelationships as Vehicles for Exchange --$tRelationships 101 --$tWhat Is Exchanged? --$tResources as the Bases for Exchange --$tResource Theory and Exchange Processes --$tResource Theory and the Internet --$tResource Theory and Marketing Opportunity on the Internet --$tCombining Resources and Relationships: Looking Ahead --$tThe Framework in Depth: Perspectives on Marketing and the Internet --$tConsumers and the Internet Environment --$tDescribing Online Consumer Behavior --$tDescriptive Research and Internet-Related Consumption.
520 $aIntegrating marketing theory with Internet reality, this text helps students develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy.
650 0 $aInternet marketing.
650 0 $aInternet.
650 0 $aWorld Wide Web.
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aWorld Wide Web.$2fast$0(OCoLC)fst01181326
650 7 $aTelemarketing$2gnd
650 17 $aMarketing.$2gtt
650 17 $aInternet.$2gtt
650 17 $aWorld wide web.$2gtt
650 17 $aBedrijfsprocessen.$2gtt
650 07 $aInternet.$2swd
776 08 $iOnline version:$aCoupey, Eloise.$tMarketing and the internet.$dUpper Saddle River, NJ : Prentice Hall, ℗♭2001$w(OCoLC)691091145
938 $aBaker & Taylor$bBKTY$c93.60$d93.60$i0130169757$n0003613637$sactive
938 $aBaker and Taylor$bBTCP$n00048333
938 $aIngram$bINGR$n9780130169754
938 $aYBP Library Services$bYANK$n100230427
029 1 $aAU@$b000021859536
029 1 $aAU@$b000021933089
029 1 $aAU@$b000023873977
029 1 $aHEBIS$b097631477
029 1 $aHR0$b0130169757
029 1 $aIG#$b9780130169754
029 1 $aNLGGC$b203291077
029 1 $aNZ1$b5858033
029 1 $aYDXCP$b100230427
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 180 OTHER HOLDINGS