| Record ID | ia:marketingimmunit0000laza |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingimmunit0000laza/marketingimmunit0000laza_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingimmunit0000laza/marketingimmunit0000laza_meta.mrc |
LEADER: 02007cam 2200541 a 4500
001 ocm17210082
003 OCoLC
005 20180515000603.0
008 870723s1988 ilua 001 0 eng
010 $a 87072025
040 $aDLC$beng$cDLC$dOCL$dBTCTA$dYDXCP$dCRU$dVVW$dDEBBG$dBDX$dOCLCO$dOCLCF$dOCLCQ$dOCLCO
019 $a17569770$a17757420
020 $a0870949497
020 $a9780870949494
035 $a(OCoLC)17210082$z(OCoLC)17569770$z(OCoLC)17757420
050 00 $aHF5415$b.L327 1988
082 0 $a658.8$219
100 1 $aLazarus, George.
245 10 $aMarketing immunity :$bbreaking through customer resistance /$cby George Lazarus with Bruce Wexler.
260 $aHomewood, Ill. :$bDow Jones-Irwin,$c℗♭1988.
300 $aix, 184 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
650 0 $aMarketing$vCase studies.
650 0 $aAdvertising$vCase studies.
650 0 $aNew products$vCase studies.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aNew products.$2fast$0(OCoLC)fst01036889
650 07 $aMarketingstrategie.$2swd
650 07 $aResistenz.$2swd
650 07 $aMarketingstrategie.$0(DE-588)4120697-6$2gnd
650 07 $aResistenz.$0(DE-588)4136408-9$2gnd
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aWexler, Bruce.
776 08 $iOnline version:$aLazarus, George.$tMarketing immunity.$dHomewood, Ill. : Dow Jones-Irwin, ℗♭1988$w(OCoLC)776548198
938 $aBrodart$bBROD$n38182718$c$29.95
938 $aBaker and Taylor$bBTCP$n87072025$c$19.95
938 $aYBP Library Services$bYANK$n893498
029 1 $aAU@$b000005776521
029 1 $aAU@$b000027556290
029 1 $aDEBBG$bBV001185874
029 1 $aYDXCP$b893498
029 1 $aDEBSZ$b014012278
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 346 OTHER HOLDINGS