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MARC record from Internet Archive

LEADER: 01144cam a2200349 a 4500
001 472714
005 20220519024754.0
008 860519t19861986nyua b 001 0 eng
010 $a 86000576
020 $a0029191807
020 $a0029190908 (pbk.)
035 $a(OCoLC)13420503
035 $a(OCoLC)ocm13420503
035 $a(CStRLIN)NYCG86-B49842
035 $9ACB3154CU
035 $a(NNC)472714
035 $a472714
040 $dCStRLIN
050 00 $aHF5415$b.L482 1986
082 0 $a658.8$219
090 $aHF5415$b.L482 1986
100 1 $aLevitt, Theodore,$d1925-2006.$0http://id.loc.gov/authorities/names/n79129082
245 14 $aThe marketing imagination /$cTheodore Levitt.
250 $aNew, expanded ed.
260 $aNew York :$bFree Press ;$aLondon :$bCollier Macmillan,$c[1986], ©1986.
300 $axxv, 238 pages :$billustrations ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
852 00 $boff,bus$hHF5415$i.L482 1986