| Record ID | ia:marketingfortour0000holl_a7b0 |
| Source | Internet Archive |
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100 1 $aHolloway, J. Christopher.
245 10 $aMarketing for tourism /$cJ. Christopher Holloway.
250 $a4th ed.
260 $aHarlow, England ;$aNew York :$bPrentice Hall/Financial Times,$c2004.
300 $axvii, 510 pages :$billustrations (some color), 1 map ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 494-497) and index.
505 00 $gpt. I.$tLaying the groundwork --$g1.$tThe marketing perspective --$g2.$tMarketing planning --$g3.$tMarketing research and its applications in tourism --$g4.$tThe tourist market --$g5.$tTourism product policy --$g6.$tPricing the product --$gpt. II.$tReaching the customer --$g7.$tMarketing communications and ICT applications --$g8.$tDistributing travel and tourism --$g9.$tThe sales function --$g10.$tTourism advertising --$g11.$tThe travel brochure --$g12.$tSales promotion for travel and tourism --$g13.$tDirect marketing : theory and practice --$g14.$tPublic relations and its uses in the tourism industry --$g15.$tMarketing control.
520 $aThis book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.
650 0 $aTourism.
650 0 $aTourism$xMarketing.
650 6 $aTourisme.
650 6 $aTourisme$xMarketing.
650 7 $aTourism.$2fast$0(OCoLC)fst01153142
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
650 7 $aMarketing$2gnd
650 7 $aTourismus$2gnd
650 17 $aToerisme.$2gtt
650 17 $aMarketing.$2gtt
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