MARC record from Internet Archive

LEADER: 04114cam a2200745 a 4500
001 15091732
005 20220423232548.0
006 m o d
007 cr cnu---unuuu
008 130716s2013 nyua ob 001 0 eng d
035 $a(OCoLC)ocn852896209
035 $a(NNC)15091732
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019 $a1005189403$a1005471053$a1005689395$a1086490585
020 $a9780203076460$q(electronic bk.)
020 $a020307646X$q(electronic bk.)
020 $a9781135125684$q(electronic bk.)
020 $a1135125686$q(electronic bk.)
020 $a9781135125691$q(e-book ;$qPDF)
020 $a1135125694
020 $a9781135125646$q(e-book ;$qMobi)
020 $a1135125643
020 $z9780415657877
020 $z0415657873
020 $z9780415657884
020 $z0415657881
024 0 $a99973653183
035 $a(OCoLC)852896209$z(OCoLC)1005189403$z(OCoLC)1005471053$z(OCoLC)1005689395$z(OCoLC)1086490585
050 4 $aHF5415.125$b.B347 2013eb
072 7 $aBUS$x078000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
082 04 $a658.800285/574$223
049 $aZCUA
100 1 $aBanasiewicz, Andrew D.
245 10 $aMarketing database analytics :$btransforming data for competitive advantage /$cAndrew D. Banasiewicz.
260 $aNew York :$bRoutledge,$c2013.
300 $a1 online resource (xix, 376 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 370-371) and index.
588 0 $aPrint version record.
505 0 $apt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
520 $a"'Marketing database analytics' presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students' learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well"--Provided by publisher
650 0 $aMarketing$xDatabases.
650 0 $aMarketing$xData processing.
650 0 $aDatabase management.
650 6 $aMarketing$xBases de données.
650 6 $aMarketing$xInformatique.
650 6 $aBases de données$xGestion.
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aDatabase management.$2fast$0(OCoLC)fst00888037
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xData processing.$2fast$0(OCoLC)fst01010187
650 7 $aMarketing$2gnd
650 7 $aBusiness Intelligence$2gnd
650 7 $aDatenbanksystem$2gnd
650 7 $aDatenanalyse$2gnd
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aDatabases.$2fast$0(OCoLC)fst01411643
776 08 $iPrint version:$aBanasiewicz, Andrew D.$tMarketing database analytics.$dNew York : Routledge, 2013$z9780415657877$w(DLC) 2012030597$w(OCoLC)808107462
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15091732$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS