| Record ID | ia:marketingconcept0000rodg |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingconcept0000rodg/marketingconcept0000rodg_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingconcept0000rodg/marketingconcept0000rodg_meta.mrc |
LEADER: 00660cam a2200229 4500
001 74024
008 730511s1973 nyua b 00110 eng
005 19910703173558.0
010 $a 73001797 $o00632278
035 $9AAI-8207
040 $aDLC$cDLC$dm.c.$dXIM
020 $a0470729325
050 0 $aHF5415$b.R558 1973
082 $a658.8
049 $aXIMM
100 1 $aRodger, Leslie W.
245 10 $aMarketing concepts and strategies in the next decade.$cEdited by Leslie W. Rodger.
260 0 $aNew York,$bWiley$c[1973]
300 $a248 p.$billus.$c25 cm.
500 $a"A Halsted Press book."
504 $aBibliography: p. [236]-238.
650 0 $aMarketing.$wcm.