Record ID | ia:marketingbydashb0000lapo |
Source | Internet Archive |
Download MARC XML | https://archive.org/download/marketingbydashb0000lapo/marketingbydashb0000lapo_marc.xml |
Download MARC binary | https://www.archive.org/download/marketingbydashb0000lapo/marketingbydashb0000lapo_meta.mrc |
LEADER: 01209cam 2200325Ia 4500
001 ocm67705472
003 OCoLC
005 20201017112746.0
008 060426s2005 nyua b 001 0 eng d
040 $aSDB$beng$cSDB$dYDXCP$dDRB$dOCLCF$dOCLCQ
020 $a1563180367
020 $a9781563180361
035 $a(OCoLC)67705472
050 4 $aHF5415.13$b.L36 2005
100 1 $aLaPointe, Patrick.
245 10 $aMarketing by the dashboard light :$bhow to get more insight, foresight, and accountability from your marketing investments /$cby Patrick LaPointe.
260 $a[New York, N.Y.] :$bAssociation of National Advertisers,$c©2005.
300 $a234 pages :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
710 2 $aAssociation of National Advertisers.
938 $aYBP Library Services$bYANK$n2487095
029 1 $aHEBIS$b187363269
029 1 $aYDXCP$b2487095
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 13 OTHER HOLDINGS