MARC record from Internet Archive

LEADER: 02428cam a2200481 i 4500
001 ocn961457576
003 OCoLC
005 20170620125846.0
008 161028s2017 njua 001 0 eng
010 $a2016036899
020 $a9781119341208$qhardcover
020 $a1119341205$qhardcover
035 $a(OCoLC)961457576
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dYDX$dYDX$dMNW$dCHVBK$dOCLCO$dOCLCA$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415$b.K683 2017
082 00 $a658.8$223
092 $a658.8$bK848mf
100 1 $aKotler, Philip,$eauthor.
245 10 $aMarketing 4.0 :$bmoving from traditional to digital /$cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 3 $aMarketing four point zero
264 1 $aHoboken, New Jersey :$bWiley,$c[2017]
300 $axix, 184 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aFundamental trends shaping marketing. Power shifts to the connected customers -- The paradoxes of marketing to connected customers -- The influential digital subcultures -- Marketing 4.0 in the digital economy -- New frameworks for marketing in the digital economy. The new customer path -- Marketing productivity metrics -- Industry archetypes and best practices -- Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction -- Content marketing for brand curiosity -- Omnichannel marketing for brand commitment -- Engagement marketing for brand affinity -- Epilogue: Getting WOW!
650 0 $aMarketing.
650 0 $aInternet marketing.
700 1 $aKartajaya, Hermawan,$d1947-$eauthor.
700 1 $aSetiawan, Iwan,$eauthor.
907 $a.b33852352$b12-04-18$c03-22-17
998 $axbt$b05-18-17$cm$da $e-$feng$gnju$h0$i0
907 $a.b33852352$b05-23-17$c03-22-17
938 $aYBP Library Services$bYANK$n13092931
980 $a0517 kl
998 $axbt$b05-18-17$cm$da$e-$feng$gnju$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.8$bK848mf$d12-09-2018 16:28$e08-26-2018 16:41$f0$g0$h11-06-18$i31223122208763$j351$0131$k12-30-18$lxbtci$o-$p$25.00$q-$r-$s- $t0$u12$v5$w3$x8$y.i90677845$z06-21-17