MARC record from Internet Archive

LEADER: 03389cam 2200577 a 4500
001 ocn163615678
003 OCoLC
005 20210201035849.0
008 070416s2007 ne a b 001 0 eng
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050 4 $aHF5415.13$b.P3243 2007
082 04 $a658.8$222
084 $a85.40$2bcl
100 1 $aPalmer, Roger$q(Roger A.)
245 10 $aManaging marketing /$cRoger Palmer, Juanita Cockton, Graham Cooper.
260 $aAmsterdam ;$aLondon :$bButterworth-Heinemann,$c2007.
300 $axi, 380 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. Customers and value -- 2. Products and markets -- 3. Management and culture -- 4. Organizations and the business environment -- 5. Management skills -- 6. Leadership -- 7. Problem-solving, creativity and decision-making -- 8. Motivation -- 9. Communications and relationships -- 10. Time and technology -- 11. Knowledge, information and intelligence -- 12. Money, measures and outcomes.
520 3 $a"There are many books on marketing, so this is not yet another one on the 'what' of marketing but is concerned with the 'how'. It is designed to provide clear guidance on managing the marketing function as a practical entity and allowing the marketer to grasp how the theory can be applied to the job. Managing Marketing is designed to make marketers both more effective and better able to explain their role within company context. The book discusses the managerial aspects of the marketer's job and is particularly suited to marketing managers, especially those newly appointed to marketing roles, students of marketing with a good grasp of underlying theory and those on professional courses for CIM and CAM."--Jacket.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 07 $aMarketingmanagement.$0(DE-588)4168907-0$2gnd
700 1 $aCockton, Juanita.
700 1 $aCooper, Graham,$cM.Sc.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016722480&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722480&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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938 $aYBP Library Services$bYANK$n100424511
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