| Record ID | ia:managingcontentm0000rose |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/managingcontentm0000rose/managingcontentm0000rose_marc.xml |
| Download MARC binary | https://www.archive.org/download/managingcontentm0000rose/managingcontentm0000rose_meta.mrc |
LEADER: 01766cam 2200373Ii 4500
001 ocn761199763
003 OCoLC
005 20221017015549.0
008 111116s2011 ohua 000 0 eng d
040 $aIDX$beng$erda$cIDX$dJHE$dOCLCO$dOCLCF$dSZR$dOCLCQ$dNZAUC$dOCLCQ$dNZWAC$dOCLCQ$dMNU$dOCLCQ$dYDX$dOCLCO
019 $a1107435573
020 $a9780983330714$q(pbk.)
020 $a0983330719$q(pbk.)
035 $a(OCoLC)761199763$z(OCoLC)1107435573
050 4 $aHF5415$b.R576 2011
082 04 $a658.8$bROSE
100 1 $aRose, Robert.
245 10 $aManaging content marketing :$bthe real-world guide for creating passionate subscribers to your brand /$cby Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett.
260 $aCleveland, OH :$bCMI Books,$c©2011.
300 $a177 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aBuild the Business Case -- Who's on First and Why -- Create the Journey: Developing Your Pillars of Content -- Digging Your Channels -- Putting It All Together -- The Four Stages of a Content Marketing Process -- Welcome to Workflow -- The Tools of Content Marketing -- Getting the Choir to Sing -- Talk the Talk and Listen In -- Measurement: Developing Your Pyramids -- Beyond Content and Marketing.
520 $aProvides a practical guide to developing and implementing a content marketing strategy.
650 0 $aMarketing.
650 6 $aMarketing.
650 7 $amarketing.$2aat
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
700 1 $aPulizzi, Joe.
938 $aYBP Library Services$bYANK$n7268303
029 1 $aNZ1$b14916617
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 22 OTHER HOLDINGS