MARC record from Internet Archive

LEADER: 04467cam 2200661 a 4500
001 ocm38966203
003 OCoLC
005 20191115180745.0
008 980414s1999 iauab 001 0 eng
010 $a 98021497
040 $aDLC$beng$cDLC$dUKM$dNLGGC$dBTCTA$dLVB$dYDXCP$dZWZ$dTULIB$dOCLCF$dOCLCO$dMYPER$dOCLCQ$dOCLCO$dEUM
015 $aGB9880207$2bnb
019 $a813280776$a857131825$a991993755$a992303140$a1054006077$a1055042933$a1056012744$a1056789516$a1056812367$a1086228680$a1089982052$a1105341866$a1107581764$a1109781479
020 $a0538881062
020 $a9780538881067
020 $a0538881070
020 $a9780538881074
035 $a(OCoLC)38966203$z(OCoLC)813280776$z(OCoLC)857131825$z(OCoLC)991993755$z(OCoLC)992303140$z(OCoLC)1054006077$z(OCoLC)1055042933$z(OCoLC)1056012744$z(OCoLC)1056789516$z(OCoLC)1056812367$z(OCoLC)1086228680$z(OCoLC)1089982052$z(OCoLC)1105341866$z(OCoLC)1107581764$z(OCoLC)1109781479
050 00 $aHD30.22$b.M32 1999
082 00 $a338.5/024/658$221
084 $a85.00$2bcl
100 1 $aMcGuigan, James R.
245 10 $aManagerial economics :$bapplications, strategy, and tactics /$cJames R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.
250 $a8th ed.
260 $aCincinnati, Ohio :$bSouth-Western College,$c℗♭1999.
300 $a1 volume (various pagings) :$billustrations (some color), color map ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aGoals of the Firm -- Fundamental Economic Concepts -- Optimization Techniques -- Constrained Optimization and Lagrangian Multiplier Techniques -- Demand Analysis -- Indifference Curve Analysis of Demand -- Estimation of Demand -- Nonlinear Regression Models -- Business and Economic Forecasting -- Forecasting with Vector Autoregressions -- Exchange Rates and International Trade: Managing Exports -- Production Economics -- Maximization of Production Output Subject to a Cost Constraint -- Production and Linear Programming -- Cost Analysis -- The Cobb-Douglas Production Function and the Long-Run Cost Function -- Applications of Cost Theory -- The Learning Curve -- Linear-Programming Applications -- Price, Output, and Strategy: Pure and Monopolistic Competition -- Competitive Markets Under Asymmetric Information -- Price and Output Determination: Monopoly -- Price and Output Determination: Oligopoly Strategy and Tactics -- Game-Theoretic Rivalry: Best Practice Tactics -- Optimal Mechanism Design -- Pricing Techniques and Analysis -- Yield Management -- Government Regulation -- Economic Externalities and Market Failure -- Long-Term Investment Analysis -- Risk Analysis.
520 $aWith its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real-world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach.
650 0 $aManagerial economics.
650 0 $aManagerial economics$vProblems, exercises, etc.
650 6 $aE conomie d'entreprise.
650 6 $aE conomie d'entreprise$vProble mes et exercices.
650 7 $aManagerial economics.$2fast$0(OCoLC)fst01007340
650 17 $aBedrijfseconomie.$2gtt
650 7 $aE conomie d'entreprise.$2ram
650 7 $aGestion d'entreprise$xProble mes et exercices.$2ram
655 7 $aProblems and exercises.$2fast$0(OCoLC)fst01423783
700 1 $aMoyer, R. Charles,$d1945-
700 1 $aHarris, Frederick H. deB.
776 08 $iOnline version:$aMcGuigan, James R.$tManagerial economics.$b8th ed.$dCincinnati, Ohio : South-Western College, ℗♭1999$w(OCoLC)647072647
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/98021497-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/98021497-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/98021497-d.html
938 $aBaker and Taylor$bBTCP$n98021497
938 $aYBP Library Services$bYANK$n100137742
029 1 $aAU@$b000013840823
029 1 $aAU@$b000021533677
029 1 $aAU@$b000023373088
029 1 $aAU@$b000023991342
029 1 $aNLGGC$b183501829
029 1 $aNZ1$b2310613
029 1 $aZWZ$b046333002
994 $aZ0$bP4A
948 $hHELD BY P4A - 114 OTHER HOLDINGS