MARC record from Internet Archive

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020 $a0585216959$q(electronic bk.)
020 $a9780585216959$q(electronic bk.)
020 $a9781412984874$q(electronic bk.)
020 $a1412984874$q(electronic bk.)
020 $a0803917473$q(pbk.)
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035 $a(OCoLC)44961165$z(OCoLC)961690479$z(OCoLC)962647912$z(OCoLC)984857605$z(OCoLC)999476327$z(OCoLC)1053016728$z(OCoLC)1066667216$z(OCoLC)1107361016$z(OCoLC)1126120929
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100 1 $aLodge, Milton.
245 10 $aMagnitude scaling, quantitative measurement of opinions /$cMilton Lodge.
260 $aBeverly Hills, Calif. :$bSage Publications,$c©1981.
300 $a1 online resource (87 pages) :$bgraphs.
336 $atext$btxt$2rdacontent
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490 1 $aSage university papers series. Quantitative applications in the social sciences ;$vno. 07-025
504 $aIncludes bibliographical references (pages 83-85).
588 0 $aPrint version record.
520 8 $aThis text serves as an introduction, with practical examples and suggestions as to log-log plotting. There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode.
505 0 $a1. Introduction to the magnitude scaling of social judgments -- 2. Overview of psychophysics -- Exercise A: Numeric estimation of metric stimuli -- The power law -- Exercise B: The category scaling of metric stimuli -- Exercise C: Comparison of magnitude to category scales -- Exercise D: Numeric estimation of social stimuli -- 3. The validation of magnitude scales -- The cross-modality matching paradigm -- The transition from sensory to social psychophysical scaling -- An adjectival scale for measuring political support -- A laboratory-derived scales of support -- Testing the support scale in the real world -- 4. The magnitude scaling and validation of social opinion scales in survey research -- General procedures for survey research applications -- Response modalities -- The survey instrument -- The calibration of response modalities -- Instructions for the calibration of the line and number -- Response measures -- Preparation of calibration data -- Calculation of the geometric mean -- Analysis of the cross-model matches to the calibrating metric -- Error-in-both-variables regression -- Survey instructions for the magnitude scaling of social items -- Analysis of the matches to social scale items -- Guidelines for the correction of regression bias -- Calculation of social scale values -- The analysis of individual-level response data -- Employing stimulus-type magnitude scales in survey instruments -- Problems and prospects of the scale-building approach -- 5. The direct magnitude scaling of political judgments -- General scaling procedures -- Survey instructions for direct magnitude scaling -- Calculation of scale values -- The plotting and analysis of direct magnitude judgments -- Analysis of ratio relationships -- 6. Comparing category to magnitude scales of social opinion -- 7. Research decisions -- Comparability -- Time costs -- Alternative strategies to the cross-modality matching paradigm -- Skipping the calibration procedure -- One response measure without calibration -- The use of one calibrated response measure -- 8. Conclusion: the relative utility of magnitude over category scales.
650 0 $aScaling (Social sciences)
650 0 $aPublic opinion polls.
650 2 $aStatistics.
650 2 $aSociometric Techniques.
650 7 $aSOCIAL SCIENCE$xGeneral.$2bisacsh
650 7 $aPublic opinion polls.$2fast$0(OCoLC)fst01082803
650 7 $aScaling (Social sciences)$2fast$0(OCoLC)fst01106335
650 17 $aOpinieonderzoek.$2gtt
650 17 $aSchaalmethoden.$2gtt
655 4 $aElectronic books.
655 0 $aElectronic books.
776 08 $iPrint version:$aLodge, Milton.$tMagnitude scaling, quantitative measurement of opinions.$dBeverly Hills, Calif. : Sage Publications, ©1981$z0803917473$w(DLC) 81052923$w(OCoLC)8306178
830 0 $aQuantitative applications in the social sciences ;$vno. 07-025.
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