MARC record from Internet Archive

LEADER: 02125cam 2200361Ia 4500
001 ocm39928867
003 OCoLC
005 20201024071716.0
008 980924s1998 paua b 001 0 eng d
040 $aIWA$beng$cIWA$dNRM$dYDXCP$dDRB$dSINLB$dOCLCQ$dOCLCF$dOCLCO$dOCLCQ$dR7R
020 $a0883622238
020 $a9780883622230
035 $a(OCoLC)39928867
050 4 $aZ286.P4$bM63 1998
082 04 $a070.572068$221
100 1 $aMogel, Leonard.
245 14 $aThe magazine :$beverything you need to know to make it in the magazine business /$cby Leonard Mogel.
250 $a4th ed.
260 $aPittsburgh :$bGATFPress,$c©1998.
300 $a211 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"A Folio: Book."
505 0 $a1. Introduction -- 2. A very short history of magazines -- 3. What is a magazine? -- 4. A look at the magazine publishing boom -- 5. The function and responsibilities of a magazine publisher -- 6. The role of the editor and the writer -- 7. Art, layout, and design -- 8. Developing advertising sales -- 9. How a magazine is produced -- 10. Establishing a circulation base -- 11. Magazine promotion and public relations -- 12. A look at recent magazine success stories -- 13. The exciting world of business magazines -- 14. Starting a new magazine : pt. I -- 15. Starting a new magazine : pt. II -- 16. Publishing and the law -- 17. Serial rights, foreign licensing, and publishing -- 18. Deals, trends, and countertrends -- 19. Getting a job and moving ahead -- 20. The major publishing companies and magazines -- App. A. Consumer magazines -- App. B. Business magazines
650 0 $aPeriodicals$xPublishing.
650 7 $aPeriodicals$xPublishing.$2fast$0(OCoLC)fst01058100
776 08 $iOnline version:$aMogel, Leonard.$tMagazine.$b4th ed.$dPittsburgh : GATFPress, ©1998$w(OCoLC)747305448
938 $aYBP Library Services$bYANK$n1526510
029 1 $aAU@$b000022623998
029 1 $aYDXCP$b1526510
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 86 OTHER HOLDINGS