| Record ID | ia:longtailhowendle0000ande_l8b0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/longtailhowendle0000ande_l8b0/longtailhowendle0000ande_l8b0_marc.xml |
| Download MARC binary | https://www.archive.org/download/longtailhowendle0000ande_l8b0/longtailhowendle0000ande_l8b0_meta.mrc |
LEADER: 02586cam 2200577Ma 4500
001 ocm70276136
003 OCoLC
005 20201010102917.0
008 060303s2006 enk b 001 0 eng d
040 $aEQO$beng$cEQO$dUKM$dYDXCP$dOCLCG$dOCLCO$dOCLCF$dOCLCO$dOCLCQ$dNZRPM$dUV1$dDHA$dOCLCQ$dQE2$dAU@$dUKMGB
015 $aGBA669344$2bnb
015 $aGBA595327$2bnb
016 7 $a013530633$2Uk
019 $a224840870
020 $a190521121X
020 $a9781905211210
020 $a184413850X
020 $a9781844138500
035 $a(OCoLC)70276136$z(OCoLC)224840870
050 14 $aHF5415.127$b.A54 2006
055 3 $aHF5548.32$bA45 2007
082 04 $a658.8/02$222
084 $a85.40$2bcl
100 1 $aAnderson, Chris,$d1961-
245 14 $aThe long tail :$bhow endless choice is creating unlimited demand /$cChris Anderson.
260 $aLondon :$bBusiness Books,$c2006.
300 $axii, 238 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
504 $aIncludes bibliographical references and index.
505 00 $g1.$tThe long tail --$g2.$tThe rise and fall of the hit --$g3.$tA short history of the long tail --$g4.$tThe three forces of the long tail --$g5.$tThe new producers --$g6.$tThe new markets --$g7.$tThe new tastemakers --$g8.$tLong tail economics --$g9.$tThe short head --$g10.$tThe paradise of choice --$g11.$tNiche culture --$g12.$tThe infinite screen --$g13.$tBeyond entertainment --$g14.$tLong tail rules --$tCoda : tomorrow's tail.
520 $aThe concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
650 0 $aMarket segmentation.
650 0 $aInternet marketing.
650 0 $aMarketing$xTechnological innovations.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarketing$xTechnological innovations.$2fast$0(OCoLC)fst01010260
650 17 $aE-commerce.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aInternet.$2gtt
650 17 $aConsumentengedrag.$2gtt
938 $aYBP Library Services$bYANK$n100447569
029 1 $aAU@$b000040672949
029 1 $aAU@$b000042106320
029 1 $aNZ1$b10555822
029 1 $aUKMGB$b013530633
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 80 OTHER HOLDINGS