MARC record from Internet Archive

LEADER: 04344cam 2200781 a 4500
001 ocm77797265
003 OCoLC
005 20200609195843.0
008 070108s2007 enk b 001 0 eng
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015 $aGBA702971$2bnb
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019 $a271073686
020 $a9781844138517$q(pbk.)
020 $a1844138518$q(pbk.)
035 $a(OCoLC)77797265$z(OCoLC)271073686
042 $aukscp
050 14 $aHF5415.127$b.A54 2007
080 $a658.802
082 04 $a658.802$222
084 $aCW 7500$2rvk
084 $aQP 650$2rvk
100 1 $aAnderson, Chris,$d1961-
245 14 $aThe long tail :$bhow endless choice is creating unlimited demand /$cChris Anderson.
260 $aLondon :$bRandom House Business,$c2007.
300 $axii, 244 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: 2006.
505 0 $aThe long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail.
504 $aIncludes bibliographical references and index.
520 $a"What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here."--Publishers description.
534 $pOriginally issued :$tThe long tail : why the future of business is selling less of more.
562 $aVersion contains additional afterword material (p.227-232).
650 0 $aElectronic commerce.
650 0 $aMarket segmentation.
650 7 $aMarketing.$2eclas
650 7 $aInnovations technologiques.$2eclas
650 7 $aInternet.$2eclas
650 7 $aDemande de consommation.$2eclas
650 7 $aCommerce électronique.$2eclas
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 07 $aAngebot.$2swd
650 07 $aInternet.$2swd
650 07 $aMarktforschung.$2swd
650 07 $aNachfrage.$2swd
650 07 $aTelemarketing.$2swd
650 07 $aWirtschaftstheorie.$2swd
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948 $hHELD BY P4A - 72 OTHER HOLDINGS