MARC record from Internet Archive

LEADER: 05408cam 2200925 a 4500
001 ocm33282205
003 OCoLC
005 20191217224714.0
008 950926s1996 ncua b 001 0 eng
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050 00 $aHD9999.S73$bZ553 1996
082 04 $a339.4866812$222
084 $a73.06$2bcl
084 $a15.80$2bcl
100 1 $aBurke, Timothy,$d1964-
245 10 $aLifebuoy men, lux women :$bcommodification, consumption, and cleanliness in modern Zimbabwe /$cTimothy Burke.
246 30 $aCmmodification, consumption, and cleanliness in modern Zimbabwe
260 $aDurham :$bDuke University Press,$c1996.
300 $aix, 298 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aBody, commodity, text
504 $aIncludes bibliographical references (pages 271-292) and index.
505 0 $aCleanliness and "civilization" : hygiene and colonialism in Southern Africa -- Education, domesticity, and bodily discipline -- Buckets, boxes, and "bonsella" : precolonial exchange, the "Kaffir truck" trade, and African "needs" -- Manufacturing, the "African market," and the postwar boom -- The new mission : advertising and market research in Zimbabwe, 1945-1979 -- Bodies and things : toiletries and commodity culture in postwar Zimbabwe.
520 $a"How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society."--Book cover.
650 0 $aSoap trade$zZimbabwe$xHistory.
650 0 $aHygiene products$zZimbabwe$xMarketing$xHistory.
650 0 $aRural health$zZimbabwe$xHistory.
650 7 $aHygiene products$xMarketing.$2fast$0(OCoLC)fst00965363
650 7 $aRural health.$2fast$0(OCoLC)fst01101651
650 7 $aSoap trade.$2fast$0(OCoLC)fst01122095
651 7 $aZimbabwe.$2fast$0(OCoLC)fst01209419
650 17 $aHygie ne.$2gtt
650 17 $aCulturele aspecten.$2gtt
650 17 $aEconomische aspecten.$2gtt
650 7 $aKultursoziologie$2gnd
650 7 $aKonsumgu terhandel$2gnd
650 7 $aKo rperpflege$2gnd
650 7 $aHygiene$2gnd
651 7 $aSimbabwe$2gnd
650 7 $aSavon$xIndustrie et commerce$zZimbabwe$xHistoire.$2ram
650 7 $aPeau$xSoins et hygie ne$zZimbabwe$xHistoire.$2ram
650 7 $aSante en milieu rural$zZimbabwe$xHistoire.$2ram
650 7 $aHygie ne$zZimbabwe.$2ram
650 7 $aZimbabwe.$2ascl$0(NL-LeOCL)294945504
650 7 $ahygiene.$2ascl$0(NL-LeOCL)294916067
650 7 $abeauty culture industry.$2ascl$0(NL-LeOCL)294900985
650 07 $aKultursoziologie.$2swd
650 07 $aKonsumgu terhandel.$2swd
650 07 $aKo rperpflege.$2swd
650 07 $aHygiene.$2swd
651 7 $aSimbabwe.$2swd
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iOnline version:$aBurke, Timothy, 1964-$tLifebuoy men, lux women.$dDurham : Duke University Press, 1996$w(OCoLC)654632817
830 0 $aBody, commodity, text.
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