| Record ID | ia:licensingbusines0000raug |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/licensingbusines0000raug/licensingbusines0000raug_marc.xml |
| Download MARC binary | https://www.archive.org/download/licensingbusines0000raug/licensingbusines0000raug_meta.mrc |
LEADER: 01006cam a2200253 a 4500
001 2003265411
003 DLC
005 20030422131858.0
008 030116s2002 nyu b 001 0 eng
010 $a 2003265411
020 $a1885747438
040 $aDLC$cDLC
050 00 $aHF5429.255$b.R38 2002
100 1 $aRaugust, Karen,$d1960-
245 14 $aThe licensing business handbook :$bhow to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos! /$cby Karen Raugust & the editors of the Licensing letter.
250 $a4th ed.
260 $aNew York, NY :$bEPM Communications,$cc2002.
300 $avi, 276 p. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aLicensed products.
650 0 $aLicense agreements.
650 0 $aMerchandise licensing.
730 0 $aLicensing letter.
710 2 $aEPM Communications, Inc.