MARC record from Internet Archive

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008 111220s2011 enka b 001 0 eng d
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100 1 $aRies, Eric,$d1978-
245 14 $aThe lean startup :$bhow constant innovation creates radically successful businesses /$cEric Ries.
260 $aLondon ;$aNew York :$bPortfolio Penguin,$c2011.
300 $a320 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aAlso published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses.
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement.
520 $aMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
650 0 $aNew business enterprises.
650 0 $aConsumers' preferences.
650 0 $aOrganizational effectiveness.
650 0 $aEntrepreneurship.
650 7 $aInnovations.$2eclas
650 7 $aAdaptation au changement.$2eclas
650 7 $aCréation d'entreprises.$2eclas
650 7 $aEsprit d'entreprise.$2eclas
650 7 $aMarketing.$2eclas
650 7 $aEfficacité.$2eclas
650 7 $aCompétitivité.$2eclas
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650 7 $aInnovation$2gnd
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650 17 $aNieuwe ondernemingen.$2gtt
650 17 $aBedrijfsorganisatie.$2gtt
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