MARC record from Internet Archive

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100 1 $aCooper, Brant,$eauthor.
245 14 $aThe lean entrepreneur :$bhow visionaries create products, innovate with new ventures, and disrupt markets /$cBrant Cooper and Patrick Vlaskovits.
250 $aSecond edition.
264 1 $aHoboken, N.J. :$bWiley,$c[2016]
264 4 $c©2016
300 $a1 online resource :$bcolor illustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
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588 0 $aPrint version record.
520 $aYou are not a Visionary. yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: -Apply actionable tips, tricks and hacks from successful lean entrepreneurs.-Leverage the Innovation Spectrum to disrupt existing markets and create new ones.-Drive strategies for efficient market testing with Minimal Viable Products.-Engage customers with Viability Testing and radically reduce time and budget for product development.-Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks.-Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.
504 $aIncludes bibliographical references and index.
505 0 $aTitle page -- Copyright -- Dedication -- SPECIAL THANKS -- FOREWORD -- INTRODUCTION -- WHAT IS THE LEAN ENTREPRENEUR? -- WHY READ (BE) THE LEAN ENTREPRENEUR? -- WHO IS THE LEAN ENTREPRENEUR? -- HOW TO USE THE LEAN ENTREPRENEUR -- NOTE -- 1 STARTUP REVOLUTION -- BYTES EATING THE WORLD -- CONNECTIVITY -- THE VALUE-CREATION ECONOMY -- CUE THE LEAN STARTUP -- MEET THE LEAN ENTREPRENEUR -- LEAN STARTUP AND DISRUPTION -- NOTES -- 2 LEAN INTO CHANGE -- VISION -- ENTERPRISE NOTE -- VALUES -- CULTURE -- DATA -- EXPERIMENTATION -- CUSTOMER FOCUS -- ORGANIZATIONAL STRUCTURES -- THE TEAM -- BIG, OLD, AND ... LEAN? -- OVER THE HORIZON: A FRAMEWORK -- WORK TO DO -- NOTES -- 3 ALL THE FISH IN THE SEA -- BUSINESS MODELS -- KNOW YOUR AUDIENCE: WHY SEGMENTATION MATTERS -- MARKET SEGMENT -- PERSONAS: CREATE A REAL CUSTOMER -- CHOOSING A MARKET SEGMENT -- WORK TO DO -- NOTES -- 4 WADING IN THE VALUE STREAM -- ARTICULATING THE VALUE STREAM -- ABOUT VALUE STREAMS -- VALUE STREAM DISCOVERY -- WORK TO DO -- NOTES -- 5 CORE LEAN ENTREPRENEUR -- THE 3 ES: EMPATHY, EXPERIMENTS, EVIDENCE -- EMPATHY -- EXPERIMENTS -- EVIDENCE -- WORK TO DO -- NOTES -- 6 THE LEAN JOURNEY -- FROM HERE TO ETERNITY: GROWTH PHASES -- PHASE 1: IDEA PHASE: THIS IS GONNA BE BIG! -- PHASE 2: MVP FOR A FEW: I'VE PROVEN THAT A FEW PEOPLE CARE! -- PHASE 3: A FUNNEL OF MANY: I'VE PROVEN THAT A LOT OF SIMILAR PEOPLE CARE, AND SOME ARE GAGA! -- PHASE 4: MULTIPLE FUNNELS: HOLY WOW, WE'RE GROWING LIKE CRAZY WITH A BUNCH OF DIFFERENT GROUPS OF PEOPLE! -- PHASE 5: SCALING A PROFITABLE BUSINESS MODEL: SHAMPOO, RINSE, REPEAT -- FINALLY, ENTERPRISE: LARGE AND SUCCESSFUL -- SLOW AND BUREAUCRATIC -- NOTES -- 7 THE FINAL WORD -- WORK TO DO -- APPENDIX: CASE STUDIES -- ACKNOWLEDGMENTS -- ACKNOWLEDGMENTS (1ST EDITION) -- ABOUT THE AUTHORS -- INDEX -- EULA.
650 0 $aEntrepreneurship.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aEntrepreneurship.$2fast$0(OCoLC)fst00912787
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
650 7 $aEntrepreneurship$2gnd
650 7 $aLean Management$2gnd
650 7 $aUnternehmenserfolg$2gnd
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aVlaskovits, Patrick,$eauthor.
776 08 $iPrint version:$aCooper, Brant.$tLean entrepreneur.$bSecond revised edition$z1119095034$w(OCoLC)920738976
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