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MARC record from Internet Archive

LEADER: 01820pam a2200457 a 4500
001 004920711
003 MiU
005 20100625074113.0
008 040616s2004 ohua b s001 0 eng
010 $a2004013886
020 $a0814209769 (alk. paper)
035 $a(OCoLC)ocm55679144
040 $aDLC$cDLC$dC#P$dDLC
042 $apcc
043 $an-us---
050 00 $aHD9995.S24$bK564 2004
082 00 $a338.7/677$222
100 1 $aHeinrich, Thomas,$d1963-
245 10 $aKotex, Kleenex, Huggies :$bKimberly-Clark and the consumer revolution in American business /$cThomas Heinrich, Bob Batchelor.
260 $aColumbus :$bOhio State University Press,$cc2004.
300 $axiv, 263 p. :$bill. ;$c24 cm.
490 1 $aHistorical perspectives on business enterprise
504 $aIncludes bibliographical references (p. 245-249) and index.
505 0 $aOrigins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
610 20 $aKimberly-Clark Corporation$xHistory.
650 0 $aSanitary supply industry$zUnited States$xHistory.
650 0 $aConsumer behavior$zUnited States$vCase studies.
700 1 $aBatchelor, Bob.
830 0 $aHistorical perspectives on business enterprise series.
852 0 $aMiU$bHATCH$cGRAD$hHD 9995 .S24 K56 H45 2004
852 0 $aMiU$bUGL$hHD 9995 .S24 K56 H45 2004
852 0 $aMiFliC$bFLINT$cMAIN$hHD 9995 .S24 K564 2004
970 $aBK$bBook
971 $aMiU
971 $aMiFliC
972 $c20050331
972 $c20050228
972 $c20100625
973 $aAC$bavail_circ
997 $aMARS
998 $cFlint at 2010-06-25