MARC record from Internet Archive

LEADER: 05207cam 2200781 a 4500
001 ocm28339144
003 OCoLC
005 20180312142440.0
008 930527s1994 nyu 001 0deng
010 $a 93008808
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035 $a(OCoLC)28339144
043 $aa-ja---
050 00 $aHF5438.4$b.K73 1994
082 00 $a658.8/1/00952$220
084 $a85.40$2bcl
088 $a93008808
100 1 $aKraar, Louis,$d1931-
245 10 $aJapanese maverick :$bsuccess secrets of Canon's "god of sales" /$cLouis Kraar, Seiichi Takikawa.
260 $aNew York :$bWiley,$c©1994.
300 $aviii, 200 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aHe rose from messenger boy to union leader to chief executive whose marketing innovations helped fuel his company's explosive economic growth. He showed Japanese firms how to do business in the U.S. and helped American companies succeed in Japan's supposedly impenetrable market. His credo that "selling is a science" and commitment to making marketing omoshiroi, fun and interesting, has stunned critics, baffled competitors, and won him legions of enthusiastic supporters.
520 $aHe is Canon's Seiichi Takikawa and Japanese Maverick not only tells the story of how this successful, charismatic business leader took on Japan's bland, tradition-bound business world, and won, but is also filled with inspirational lessons for executives everywhere who want to break the lockstep of corporate conformity. Lively and fascinating, Japanese Maverick captures Seiichi Takikawa at his best - doing the unexpected. It focuses in on his unprecedented American.
520 $aLaunch of the AE-1 camera on network TV, explaining why it became an international business triumph. It shows him transforming Canon USA from a little-known subsidiary into an office equipment giant. And it charts his bold reign as Chief Executive of the Canon Sales Company daring to sell Apple and IBM computers to a formidable Japanese market, building an innovative chain of hugely successful retail office technology stores and, in the process, helping his company grow.
520 $aBigger in sales than Coca-Cola. Along the way Japanese Maverick shares Takikawa's distinctive wit and unconventional business wisdom, including his instructive techniques that are applicable everywhere for leadership, motivating employees, and promoting sales. Here is Canon's unquestioned marketing guru on the importance of embracing failure, on pursuing the entrepreneur's personal code of discipline, and on what globalization really means. Here, too, are his subtle.
520 $aTactics for projecting an overwhelming empathy with others, profiting from the expertise and experience of every employee, and implementing the 105 Per Cent Solution for steady sales growth and zero layoffs. Once widely ridiculed, the "Made in Japan" label now stands for world-class, competitively priced products. By throwing critical light on the personal clashes, failures, and global successes of Canon, Inc., and by sharing the compelling business insights of its.
520 $aMarketing wizard, Japanese Maverick reveals how Japanese business engineered this remarkable turnaround and why Japan is so successful today.
504 $aIncludes bibliographical references and index.
610 20 $aKyanon Hanbai Kabushiki Kaisha$xManagement$vCase studies.
600 10 $aTakikawa, Seiichi,$d1931-$xCareer in sales management.
600 10 $aTakikawa, Seiichi,$d1931-
610 24 $aCanon Inc.
600 17 $aTakikawa, Seiichi,$d1931-$2fast$0(OCoLC)fst00322435
610 27 $aKyanon Hanbai Kabushiki Kaisha.$2fast$0(OCoLC)fst00687472
650 0 $aSales management$zJapan$vCase studies.
650 0 $aSuccess in business$zJapan$vCase studies.
650 7 $aManagement.$2fast$0(OCoLC)fst01007141
650 7 $aSales management.$2fast$0(OCoLC)fst01103833
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
651 7 $aJapan.$2fast$0(OCoLC)fst01204082
650 17 $aVerkopers.$2gtt
653 0 $aBusiness$aMarketing
653 0 $aJapan
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aTakikawa, Seiichi,$d1931-
880 1 $6700-00$a滝川, 精一(1931-)
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0471580112$n0002337833$sactive
938 $aBaker and Taylor$bBTCP$n93008808$c$24.95
938 $aYBP Library Services$bYANK$n420661
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994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 283 OTHER HOLDINGS