| Record ID | ia:isbn_9781401303310 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_9781401303310/isbn_9781401303310_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_9781401303310/isbn_9781401303310_meta.mrc |
LEADER: 01970cam a2200349 a 4500
001 2007012217
003 DLC
005 20120215104617.0
008 070323s2007 nyua 000 0 eng
010 $a 2007012217
015 $aGBA815717$2bnb
016 7 $a014514045$2Uk
020 $a9781401303310
020 $a1401303315
035 $a(OCoLC)ocn122291478
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dUKM$dC#P$dBWX$dZJI$dCQU$dDLC
050 00 $aHD31$b.F718 2007
082 00 $a658$222
100 1 $aFraser, Beau.
245 10 $aDeath to all sacred cows :$bhow successful business people put the old rules out to pasture /$cBeau Fraser, David Bernstein, and Bill Schwab.
250 $a1st ed.
260 $aNew York :$bHyperion,$cc2007.
300 $aviii, 211 p. :$bill. ;$c22 cm.
505 0 $aAlways trust your research -- It's okay to put up with jerks if they're talented -- Focus on the numbers, and the rest will take care of itself -- Teams create the best solutions -- Always focus on solving the problem -- Follow the leader -- Success breeds success -- Marketing should follow company strategy, not drive it -- The goal of marketing is to sell a product -- Marketing should always be direct -- Only hire someone who has done the job before -- Everyone deserves a second chance -- Internal competition leads to better results -- Don't screw up -- Create a corporate culture -- The customer is always right -- Branding is expensive -- Don't offend anyone -- The sales force makes the sale -- Email saves time -- Always know what your direct reports are doing -- Learn to multitask -- Business should be serious.
650 0 $aManagement$xPhilosophy.
650 0 $aCorporate culture.
650 0 $aManagement$vHumor.
650 0 $aCorporate culture$vHumor.
650 0 $aBusiness$vHumor.
700 1 $aBernstein, David,$d1962-
700 1 $aSchwab, Bill.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1204/2007012217-d.html