MARC record from Internet Archive

LEADER: 05549cam 2200949 i 4500
001 ocn609863449
003 OCoLC
005 20211019221953.0
008 100427t20092009ncua ob 001 0 eng d
006 m o d
007 cr n||---|||||
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020 $a9780807898659$q(electronic bk.)
020 $a0807898651$q(electronic bk.)
020 $a9781469605302$q(electronic bk.)
020 $a1469605309$q(electronic bk.)
020 $z1469617544
020 $z9781469617541
020 $z9780807833292$q(cloth ;$qalk. paper)
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100 1 $aOriard, Michael,$d1948-$eauthor.
245 10 $aBowled over :$bbig-time college football from the sixties to the BCS era /$cMichael Oriard.
264 1 $aChapel Hill :$bThe University of North Carolina Press,$c[2009]
264 4 $c©2009
300 $a1 online resource (334 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. I: Football and the 1960s. From the sidelines of a football revolution ; College football in black and white, Part I: Integrating the Southeastern Conference ; College football in black and white, Part II: Black protest -- Interlude 1973: The NCAA goes pro -- pt. II: Living with a contradiction. Revenue and reform ; Opportunity, entitlement, and exploitation ; Thinking about reform.
520 $aFormer college and professional football player Oriard explores a wide range of trends that have changed the face of college football and transformed the role of the student-athlete. He gives close attention to decisions by the NCAA in the early 1970s that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. The relentless necessity to pursue revenue, he argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited.
588 0 $aOnline resource (HeinOnline, viewed June 30, 2021).
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650 0 $aCollege sports$zUnited States$xMarketing.
650 0 $aCollege sports$zUnited States$xManagement.
650 0 $aCollege athletes$xRecruiting$zUnited States.
650 7 $aSPORTS & RECREATION$xFootball.$2bisacsh
650 7 $aCollege athletes$xRecruiting.$2fast$0(OCoLC)fst00867703
650 7 $aCollege sports$xManagement.$2fast$0(OCoLC)fst00867935
650 7 $aCollege sports$xMarketing.$2fast$0(OCoLC)fst00867936
650 7 $aFootball.$2fast$0(OCoLC)fst00931362
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 0 $aElectronic books$xHistory.
655 4 $aElectronic books.
655 4 $aElectronic books$xHistory.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aOriard, Michael, 1948-$tBowled over.$dChapel Hill : University of North Carolina Press, ©2009$z9780807833292$w(DLC) 2009016597$w(OCoLC)317929512
856 40 $3ebrary$uhttp://site.ebrary.com/id/10355383
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856 40 $3JSTOR$uhttps://www.jstor.org/stable/10.5149/9780807898659_Oriard
856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=929382
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856 40 $3HeinOnline, UNC Press Law Publications$uhttps://heinonline.org/HOL/Page?handle=hein.blasports/bwdov0001&id=1&collection=uncpress
856 40 $3HeinOnline, Blusiness and Legal Aspects of Sports and Entertainment (BLASE)$uhttps://heinonline.org/HOL/Page?handle=hein.blasports/bwdov0001&id=1&collection=blasports
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