MARC record from Internet Archive

LEADER: 03507cam 2200613Ia 4500
001 ocn237007838
003 OCoLC
005 20210507144142.0
008 080730r20052003enk fo 000 0 eng d
006 m o d
007 cr cnu---unuuu
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020 $a9780749454630$q(electronic bk.)
020 $a0749454636$q(electronic bk.)
035 $a(OCoLC)237007838
050 4 $aHD69.B7$bH345 2005eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a658.8/27$222
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
260 $aLondon :$bKogan Page,$c2005.
300 $a1 online resource (xii, 260 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aOriginally published: 2003.
588 0 $aPrint version record.
505 0 $aClassic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
520 0 $aThis is the first examination of the world's top 100 spectacular brand disasters It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.
650 0 $aBranding (Marketing)
650 0 $aBrand loyalty.
650 0 $aBrand choice.
650 0 $aProduct management.
650 0 $aBrand name products.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aBrand choice.$2fast$0(OCoLC)fst00837875
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
655 4 $aElectronic books.
776 08 $iPrint version:$aHaig, Matt.$tBrand failures.$dLondon : Kogan Page, 2005$z0749444339$z9780749444334$w(OCoLC)62131379
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=232768
856 40 $uhttp://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9780749454630
856 40 $uhttps://archive.org/details/brandfailurestru0000haig$zFree eBook from the Internet Archive
856 40 $uhttps://openlibrary.org/books/OL7967578M$zAdditional information and access via Open Library
938 $aInternet Archive$bINAR$nbrandfailurestru0000haig
938 $aAskews and Holts Library Services$bASKH$nBDZ0022907078
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 247 OTHER HOLDINGS