MARC record from Internet Archive

LEADER: 05896cam 2200805 i 4500
001 ocm34149757
003 OCoLC
005 20210705030948.0
008 960129s1996 nyua b 001 0 eng
010 $a 96002243
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050 00 $aHM263$b.E849 1996
050 4 $aHM1221$b.E849 1996
055 4 $aHM263$bE93
060 4 $aHM 263$bE849 1996
082 00 $a659.2$220
084 $a05.31$2bcl
084 $aQP 637$2rvk
084 $a659.2$222
100 1 $aEwen, Stuart,$eauthor.
245 10 $aPR! :$ba social history of spin /$cStuart Ewen.
246 30 $aSocial history of spin
264 1 $aNew York :$bBasic Books,$c[1996]
264 4 $c©1996
300 $axv, 480 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 449-470) and index.
505 0 $aPt 1. Stagecraft and truth in an age of public relations. 1. Visiting Edward Bernays -- 2. Dealing in reality : protocols of persuasion. Pt 2. "The crowd is in the saddle" : progressive politics and the rise of public relations. 3. Truth happens : an age of publicity begins -- 4. Controlling chaos -- 5. "Educate the public!" -- 6. House of truth. Pt 3. Changing rhetorics of persuasion. 7. Social psychology and the quest for the public mind -- 8. Unseen engineers : biography of an idea [Walter Lippman ; Edward L. Bernays] -- 9. Modern pipelines of persuasion -- 10. Optical illusions. Pt 4. Battles for the "American way". 11. Silver chains and friendly giants -- 12. The greater good -- 13. The New Deal and the publicity of social enterprise -- 14. Money talks : the publicity of private enterprise. Pt 5. Commercializing the .cosmos. 15. Public ultimatums -- 16. Engineering consensus -- Coda : The public and its problems : some notes for the new millennium.
520 $aThe early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.
520 8 $a"The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. "The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT & T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.
520 8 $aIn this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners - from Edward Bernays to George Gallup - exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
586 $aChoice Outstanding Academic Books and Nonprint Materials
583 1 $aLegacy$c2017$5UoY
650 0 $aPublic relations.
650 0 $aPublic relations$zUnited States.
650 6 $aRelations publiques.
650 6 $aRelations publiques$zÉtats-Unis.
650 7 $a05.31 publicity.$0(NL-LeOCL)077592670$2bcl
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
651 7 $aUSA$2gnd
650 7 $aGeschichte$2gnd
650 7 $aÖffentlichkeitsarbeit$2gnd
650 17 $aPublic relations.$2gtt
651 7 $aUSA.$2swd
776 08 $iOnline version:$aEwen, Stuart.$tPR!$b1st ed.$dNew York : Basic Books, ©1996$w(OCoLC)655351161
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007547248&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007547248&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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948 $hNO HOLDINGS IN P4A - 1291 OTHER HOLDINGS