| Record ID | ia:isbn_9780071362467 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_9780071362467/isbn_9780071362467_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_9780071362467/isbn_9780071362467_meta.mrc |
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003 OCoLC
005 20160208172713.0
008 000608s2001 nyua b 001 0 eng
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050 00 $aHD30.28$b.M3837 2001
082 00 $a658.4/012$221
100 1 $aMcGrath, Michael E.
245 10 $aProduct strategy for high technology companies :$baccelerating your business to web speed /$cMichael E. McGrath.
250 $a2nd ed.
260 $aNew York :$bMcGraw-Hill,$cc2001.
300 $axx, 378 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aStrategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements
650 0 $aStrategic planning.
650 0 $aProduct management.
650 0 $aHigh technology industries$xManagement.
650 0 $aIndustrial management.
650 6 $aPlanification strate gique.
650 6 $aProduits commerciaux$xGestion.
650 6 $aIndustries de pointe$xGestion.
650 6 $aGestion d'entreprise.
650 7 $aIndustrie de pointe.$2rasuqam
650 7 $aGestion d'entreprise.$2rasuqam
650 7 $aCompe titivite $2rasuqam
650 7 $aCroissance de l'entreprise.$2rasuqam
650 17 $aGestion strate gique.$2rasuqam
650 7 $aProduit commercial.$2rasuqam
650 7 $aHigh technology industries$xManagement.$2fast$0(OCoLC)fst00956455
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
653 $astrategisk
653 $aplanlegging
653 $aproduksjonsstyring
653 $ah©ıyteknologiindustri
653 $aledelse
776 0 $w(OCoLC)790722434$w(NO-TrBIB)040513823
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/mh041/00055928.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh021/00055928.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/mh021/00055928.html
856 4 $uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=853838$yProduct strategy for high-technology companies$3Inhaltsverzeichnis
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