MARC record from Internet Archive

LEADER: 03565cam 2200553 a 4500
001 ocm26636404
003 OCoLC
005 20160208170945.0
008 920827s1993 nyua b 001 0 eng
010 $a 92032051
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dPSM$dOCLCO$dOCLCF$dOCLCQ$dOCLCO
019 $a317305365
020 $a0020345526
020 $a9780020345527
035 $a(OCoLC)26636404$z(OCoLC)317305365
043 $an-us---
050 00 $aHF6146.B74$bM63 1993
082 00 $a659.1/0973$220
100 1 $aMogel, Leonard.
245 10 $aMaking it in advertising :$ban insider's guide to career opportunities /$cLeonard Mogel.
250 $a1st Collier Books ed.
260 $aNew York :$bCollier Books ;$aToronto :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$c1993.
300 $axii, 193 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 183-184) and index.
505 0 $apt. I. Introduction to Advertising. 1. A Short History of Advertising. 2. The Components of Advertising and Promotion -- pt. II. The World of the Agency. 3. An Overview of the Advertising Agency. 4. Structure and Function of an Agency. 5. Jobs in an Advertising Agency. 6. A Day in the Life of an Advertising Agency. 7. The Creation of a TV Commercial. 8. A Profile of the World's Largest Agency and a Small Agency. 9. Profiles of Three Specialist Agencies. 10. Who's Hot, Who's Big. 11. The Agency Scene Outside New York -- pt. III. Advertising Outside the Agency World. 12. An Overview of the Advertising Client. 13. Structure and Function of a Client Advertising Department. 14. Jobs at the Advertising Client Company. 15. A Case Study of a Product Launch. 16. The 100 Leading Advertisers. 17. A Profile of the Largest Advertiser in the United States. 18. Companies That Handle Their Advertising Internally -- pt. IV. Pursuing a Career in Advertising. 19. Education, Preparation, and Resources. 20. Getting the Job. 21. Ad-Agency Training Programs -- pt. V. From the Horse's Mouth: Interviews With Advertising Pros. 22. Sage Advice from an Ad-Industry Veteran. 23. Women's Perspectives. 24. Advertising and TV. 25. Advice on Interviews and Resume's.
650 0 $aBroadcast advertising$zUnited States.
650 0 $aTelevision advertising$xVocational guidance$zUnited States.
650 0 $aRadio advertising$xVocational guidance$zUnited States.
650 7 $aBroadcast advertising.$2fast$0(OCoLC)fst00839159
650 7 $aRadio advertising$xVocational guidance.$2fast$0(OCoLC)fst01087179
650 7 $aTelevision advertising$xVocational guidance.$2fast$0(OCoLC)fst01146669
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
740 0 $aAdvertising.
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/92-32051.html
938 $aBaker and Taylor$bBTCP$n92032051 //r95$c$10.00 ($12.95 in Canada)
938 $aYBP Library Services$bYANK$n1667
952 $a26636404$zDLC$dURI$hFull$iLCC$kDDC$tContents$u20150311
952 $a892722264$zZYU$bNEW YORK UNIV$dURI$hFull$iLCC$kDDC$u20141010
952 $a892722265$zNYZYW$bNYU WEB INTERNET RES$dURI$hFull$iLCC$kDDC$u20141010
952 $a189103371$zPAU$bUNIV OF PENNSYLVANIA$hFull$iLCC$kDDC$u20100726
029 1 $aAU@$b000009335655
029 1 $aNZ1$b4311578
029 1 $aUNITY$b088664783
029 1 $aYDXCP$b1667
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 233 OTHER HOLDINGS