MARC record from Internet Archive

LEADER: 04280cam 2200553 a 4500
001 ocn243545906
003 OCoLC
005 20210310103306.0
008 080923s2009 nyua b 001 0 eng
010 $a 2008041653
040 $aDLC$beng$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dNLGGC$dOUP$dDEBSZ$dOCLCF$dOCLCO$dOCLCQ$dCDS$dTKN$dIL4J6$dOCLCO
020 $a9780195314823
020 $a0195314824
024 3 $a9780195314823
035 $a(OCoLC)243545906
050 00 $aP91.3$b.M46 2009
082 00 $a302.2072$222
084 $a05.03$2bcl
100 1 $aMerrigan, Gerianne.
245 10 $aCommunication research methods /$cGerianne Merrigan, Carole L. Huston.
250 $a2nd ed.
260 $aNew York :$bOxford University Press,$c2009.
300 $axxiv, 354 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 315-336) and index.
505 0 $aPART I: THE WHAT AND WHY OF COMMUNICATION RESEARCH -- Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- PART II: THE HOW OF COMMUNICATION RESEARCH -- Survey research -- Experimental research -- Content analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
520 1 $a"Effective Argumentation is at the very heart of communication and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication. providing students with the tools they need to explore the often murky depths of communication research." "Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method." "Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication - and the world around them."--book jacket.
650 0 $aCommunication$xResearch.
650 7 $aCommunication$xResearch.$2fast$0(OCoLC)fst00870003
650 17 $aCommunicatiewetenschap.$2gtt
650 17 $aOnderzoeksmethoden.$2gtt
650 7 $aCommunication$xResearch$xMethodology.$2nli
700 1 $aHuston, Carole Logan.
776 08 $iOnline version:$aMerrigan, Gerianne.$tCommunication research methods.$b2nd ed.$dNew York : Oxford University Press, 2009$w(OCoLC)761448514
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0907/2008041653-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0907/2008041653-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0907/2008041653-d.html
938 $aBaker & Taylor$bBKTY$c75.00$d75.00$i0195314824$n0007900831$sactive
938 $aBaker and Taylor$bBTCP$nBK0007900831
938 $aYBP Library Services$bYANK$n2880436
938 $aBlackwell Book Service$bBBUS$nR8747039$c$75.00
029 1 $aAU@$b000043471178
029 1 $aDEBSZ$b301633495
029 1 $aNLGGC$b31542723X
029 1 $aNZ1$b12780279
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 153 OTHER HOLDINGS