| Record ID | ia:isbn_1567204074 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/isbn_1567204074/isbn_1567204074_marc.xml |
| Download MARC binary | https://www.archive.org/download/isbn_1567204074/isbn_1567204074_meta.mrc |
LEADER: 03514cam 22003134a 4500
001 9919417000001661
005 20150423120452.0
008 001213s2002 ctua b 001 0 eng
010 $a 00068787
020 $a1567204074 (alk. paper)
035 $a(CSdNU)u106542-01national_inst
035 $a(OCoLC)45583472
035 $a(Sirsi) 01-AAO-9022
040 $aDLC$cDLC$dC#P$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHF5548.32$b.G557 2002
245 00 $aGlobal e-commerce and online marketing :$bwatching the evolution / $cedited by Nikhilesh Dholakia ... [et al.].
260 $aWestport, Conn. :$bQuorum Books,$c2002.
300 $axiv, 316 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [287]-306) and index.
505 0 $aOnline Marketing: An Introduction to the E-Commerce Revolution / Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf -- Impact of the Internet on Marketing -- Markets and Marketing in the Information Age / Nikhilesh Dholakia, Ruby Roy Dholakia -- Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures / Nikhilesh Dholakia, Ruby Roy Dholakia, Myung-Ho Park -- Electronic Commerce and the Transformation of Marketing / Nikhilesh Dholakia, Ruby Roy Dholakia, Martin Laub -- Online Marketing across the World -- Internet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors / Wolfgang Fritz, Martin Kerner -- Traditional Retailing and Electronic Commerce on the Internet / Wolfgang Fritz -- The Internet as a Grocery Store: Observations from Sweden / Solveig Wikstrom, Maria Frostling-Henningsson -- Evolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies / Morten Rask -- Online Auctions: The Emerging New Electronic Agora / Tobias Luhrig, Nikhilesh Dholakia -- Frameworks for Understanding Online Marketing -- Building Loyalty to Online Stores through Design of Store Attributes / Ruby Roy Dholakia, Kuan-Pin Chiang, Detlev Zwick, Michele Abbott, Jerry Paquin -- Shopping on the Net: From the Real World to a Mirror World / Solveig Wikstrom, Camilla Carlell, Maria Frostling-Henningsson -- Advertising on the Net: What Works and Why / Ruby Roy Dholakia, David R. Fortin -- Special Problems and Opportunities of Online Marketing -- Acceptance-Oriented Design of Web Sites / Andreas Mevenkamp, Martin Kerner -- Internet-Based Surveys: A Suitable Data Collection Method for Empirical Research? / Wolfgang Bandilla, Peter Hauptmanns -- Virtual Communities as an Instrument of Internet Marketing / Stephan Bennemann, Jesko Schroder -- Privacy Concerns in Electronic Markets: A Framework / Nikhilesh Dholakia, Detlev Zwick -- The Webs and the Web-Nots: Access Issues in the Age of Internet-Based Commerce / Nikhilesh Dholakia -- Internet and the Transformation of Organizations -- E-Business Strategies: American and German Approaches Compared / Detlev Zwick, Nikhilesh Dholakia, Norbert Mundorf -- Virtual Classrooms in the New Economy: Global Education through the Internet / Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim, Martin Kerner.
650 0 $aElectronic commerce.
650 0 $aInternet marketing.
650 0 $aGlobalization.
700 1 $aDholakia, Nikhilesh,$d1947-
948 $a09/11/2002$b10/08/2002
982 $aHF5548.32$a.G557$a2002
999 $aHF5548.32 G557 2002$wLC$c1$i31786101693130$d6/23/2011$e6/9/2011 $f3/22/2004$g1$lCIRCSTACKS$mNULS$n4$q1$rY$sY$tBOOK$u10/8/2002