| Record ID | ia:introductiontore0000tran_t6f4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/introductiontore0000tran_t6f4/introductiontore0000tran_t6f4_marc.xml |
| Download MARC binary | https://www.archive.org/download/introductiontore0000tran_t6f4/introductiontore0000tran_t6f4_meta.mrc |
LEADER: 02641aam a22005411i 4500
001 020811974
003 Uk
005 20221226170022.0
006 m || d |
007 cr |||||||||||
008 161208s2014 enk o 000 0 eng d
015 $aGBC2M9400$2bnb
020 $a9781292055749$q(electronic book)
020 $a129205574X$q(electronic book)
020 $z9781292027159
020 $z1292027150
037 $a9781292055749$bPearson UK
040 $aYDX$beng$cYDX$dOCLCQ$dN$T$dOCLCF$dOCLCQ$dUKAHL$dYDXIT$dOCLCQ$dOCLCO$dYWS$dUk$erda$epn
042 $aukblsr
050 4 $aTX911.3.M27$bT737 2014
072 7 $aBUS$x060000$2bisacsh
082 04 $a647.94/068$222
100 1 $aTranter, Kimberly A.
245 13 $aAn introduction to revenue management for the hospitality industry :$bprinciples and practices for the real world /$cKimberly A. Tranter, Trevor Stuart-Hill, Juston Parker.
250 $aPearson new international edition.
264 1 $aEssex :$bPearson,$c[2014].
300 $a1 online resource.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
505 0 $aCover -- Table of Contents -- 1. An Introduction -- 2. A History -- 3. Customer Knowledge and Consumer Behavior -- 4. Market Segmentation and Selection -- 5. Internal Assessment and Competitive Analysis -- 6. Economic Principles and Demand Forecasting -- 7. Reservations and Channels of Distribution -- 8. Dynamic Value-Based Pricing -- 9. Channel and Inventory Management -- 10. The Revenue Management Team -- 11. Strategic Management and Following the RevMAP -- 12. Tools, Tactics, and Resources -- 13. Legal and Ethical Issues and Potential Bumps in the Road -- Glossary of Terms.
588 0 $aOnline resource; title from digital title page (viewed on October 14, 2019).
650 0 $aHospitality industry$xManagement.
650 0 $aRevenue management.
650 6 $aAccueil (Tourisme)$xGestion.
650 6 $aRentabilité$xGestion.
650 7 $aBUSINESS & ECONOMICS$xSmall Business.$2bisacsh
650 7 $aHospitality industry$xManagement.$2fast$0(OCoLC)fst00961147
650 7 $aRevenue management.$2fast$0(OCoLC)fst01096509
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aStuart-Hill, Trevor,$eauthor.
700 1 $aParker, Juston,$eauthor.
859 $aELD$bebook
884 $aLDL ebooks ONIX to marcxml transformation using Record_Load-eBooks_Legal_Deposit_onix2marc_v2-1.xsl$g20221114$k9781292055749$qUk
889 $a(OCoLC)965492409
852 $aBritish Library$bHMNTS$cDRT$jELD.DS.724170
903 $aELD.DS.724170