MARC record from Internet Archive

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001 ocm43466069
003 OCoLC
005 20181119062905.0
008 000203s2000 enka b 001 0 eng
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050 00 $aHF5415.1265$b.I57 2000
082 00 $a658.8/4$221
084 $a85.40$2bcl
084 $aQP 650$2rvk
245 00 $aInternet marketing :$bstrategy, implementation, and practice /$cDavid Chaffey [and others].
260 $aHarlow, England ;$aNew York :$bFinancial Times Prentice Hall,$c2000.
300 $axix, 508 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $aInternet marketing fundamentals -- An introduction to internet marketing -- Key internet marketing concepts -- How does the internet work? -- Finding information on the internet -- Internet strategy development -- Internet marketing strategy -- The internet marketing plan -- Marketing channels, market structure and the internet -- Internet marketing: implementation and practice -- Creating and building the web site -- Web site promotion -- Relationship marketing using the internet -- Electronic commerce transactions -- Maintaining the web site and measuring internet marketing effectiveness -- Business-to-consumer internet marketing -- the retail example -- Business-to-business internet marketing -- The future of internet marketing.
650 0 $aInternet marketing.
650 0 $aInternet.
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 17 $aMarketing.$2gtt
650 17 $aInternet.$2gtt
650 17 $aE-commerce.$2gtt
650 07 $aOnline-Marketing.$0(DE-588)7706419-7$2gnd
650 7 $aMarketing sur Internet.$2ram
650 7 $aMarketing strate gique.$2ram
650 07 $aInternet.$2swd
650 07 $aTelemarketing.$2swd
655 4 $aLehrbuch.
700 1 $aChaffey, Dave,$d1963-
938 $aBaker and Taylor$bBTCP$n00022942
938 $aYBP Library Services$bYANK$n100195427
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