MARC record from Internet Archive

LEADER: 03398cam 2200625 a 4500
001 ocm27937996
003 OCoLC
005 20180502002520.0
008 930210s1993 enka b 001 0 eng
010 $a 93006984
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015 $aGB9358559$2bnb
019 $a775918985$a810499317
020 $a0750605529
020 $a9780750605526
035 $a(OCoLC)27937996$z(OCoLC)775918985$z(OCoLC)810499317
050 00 $aHF1416$b.G75 1993
082 00 $a659.1$220
084 $a85.40$2bcl
084 $aQP 680$2rvk
100 1 $aGriffin, Tom,$d1928-
245 10 $aInternational marketing communications /$cTom Griffin.
260 $aOxford [England] ;$aBoston :$bButterworth-Heinemann,$c1993.
300 $axiv, 456 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Marketing series
500 $a"Published on behalf of the Chartered Institute of Marketing."
504 $aIncludes bibliographical references and index.
505 00 $gpt. 1.$tThe Management of International Marketing Communications.$g1.$tAn introduction: basic terms and concepts.$g2.$tInternational marketing communications planning.$g3.$tOrganizing the international marketing communication function.$g4.$tInformation for international marketing communications --$gpt. 2.$tThe International Environment.$g5.$tEnvironmental conditions and constraints.$g6.$tTarget audience behaviour and decision making --$gpt. 3.$tPlanning, Preparing and Evaluating International Marketing Communication Messages.$g7.$tMessage strategy formulation.$g8.$tMessage making and evaluating effectiveness --$gpt. 4.$tConventional Mass and Mail Media for International Marketing Communications.$g9.$tNewspapers, magazines, out-of-home and yellow pages.$g10.$tTelevision, radio and cinema.$g11.$tThe medium of mail in marketing communications.$g12.$tMedia planning, buying and evaluating effectiveness --$gpt. 5.$tSales Promotion, Public Relations and Packaging Media.$g13.$tSales promotion.$g14.$tPublic relations and packaging --$gpt. 6.$tThe Road Ahead.$g15.$tCurrent trends and future developments.
650 0 $aCommunication in export marketing.
650 0 $aAdvertising media planning.
650 7 $aAdvertising media planning.$2fast$0(OCoLC)fst00797876
650 7 $aCommunication in export marketing.$2fast$0(OCoLC)fst00870143
650 17 $aInternationale marketing.$2gtt
650 17 $aMediaplanning.$2gtt
650 7 $aInternationales Marketing$2gnd
650 7 $aCommunication dans les marche s d'exportation.$2ram
650 7 $aPlans me dias.$2ram
653 0 $aInternational marketing
830 0 $aMarketing series (London, England)
938 $aBaker & Taylor$bBKTY$c44.95$d44.95$i0750605529$n0002210981$sactive
938 $aBaker and Taylor$bBTCP$n93006984$c16.95
938 $aYBP Library Services$bYANK$n608884
029 1 $aAU@$b000009341986
029 1 $aDEBBG$bBV008187776
029 1 $aHEBIS$b030500435
029 1 $aNZ1$b4391890
029 1 $aNZ1$b94572
029 1 $aUNITY$b010196935
029 1 $aYDXCP$b608884
029 1 $aZWZ$b01686641X
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 364 OTHER HOLDINGS