| Record ID | ia:internationalmar0000dool_a3l9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/internationalmar0000dool_a3l9/internationalmar0000dool_a3l9_marc.xml |
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LEADER: 02744cam 2200481 a 4500
001 ocn175284608
003 OCoLC
005 20210205233425.0
008 071010s2008 enkab b 001 0 eng
040 $aUKM$beng$cUKM$dBWKUK$dBWK$dYDXCP$dBTCTA$dEUM$dDEBSZ$dOCLCA$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dUV1$dOCLCQ
015 $aGBA784468$2bnb
016 7 $a014101117$2Uk
019 $a779894608
020 $a9781844807635$q(pbk.)
020 $a1844807630$q(pbk.)
035 $a(OCoLC)175284608$z(OCoLC)779894608
050 4 $aHF1416$b.P49 2008
082 04 $a658.84$222
100 1 $aDoole, Isobel,$d1954-
245 10 $aInternational marketing strategy :$banalysis, development and implementation.
250 $a5th ed. /$bIsobel Doole, Robin Lowe.
260 $aLondon :$bCengage Learning,$c©2008.
300 $axxiv, 462 pages :$bcolor illustrations, maps ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 2004.
504 $aIncludes bibliographical references and index.
520 8 $aThis text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
505 00 $gpt. 1.$tAnalysis --$g1.$tAn introduction to international marketing --$g2.$tThe international trading environment --$g3.$tSocial and cultural considerations in international marketing --$g4.$tInternational marketing research and opportunity analysis --$gpt. 2.$tStrategy Development --$g5.$tInternational niche marketing strategies for small and medium-sized enterprises --$g6.$tGlobal strategies --$g7.$tMarket entry strategies --$g8.$tInternational product and service management --$gpt. 3.$tImplementation --$g9.$tInternational communications --$g10.$tThe management of international distribution and logistics --$g11.$tPricing for international markets --$g12.$tInternational marketing implementation through enabling technologies.
650 0 $aExport marketing$xManagement.
650 0 $aExport marketing$xManagement$vCase studies.
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aLowe, Robin,$d1945-
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2343701&custom_att_2=simple_viewer
938 $aBaker and Taylor$bBTCP$nBK0007805873
938 $aYBP Library Services$bYANK$n100491049
029 1 $aAU@$b000043126657
029 1 $aDEBSZ$b277442710
029 1 $aNZ1$b11634130
994 $aZ0$bP4A
948 $hHELD BY P4A - 90 OTHER HOLDINGS