MARC record from Internet Archive

LEADER: 05143cam 2200697 a 4500
001 ocm30895193
003 OCoLC
005 20181215030342.0
008 940706s1995 ctua b 001 0 eng
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035 $a(OCoLC)30895193$z(OCoLC)32924696
050 00 $aHF5415.32$b.S26 1995
082 00 $a658.8/342$220
084 $a85.40$2bcl
084 $aQM 300$2rvk
084 $aQW 300$2rvk
100 1 $aSamli, A. Coskun.
245 10 $aInternational consumer behavior :$bits impact on marketing strategy development /$cA. Coskun Samli.
260 $aWestport, Conn. :$bQuorum Books,$c1995.
300 $axviii, 186 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 177-181) and index.
505 0 $aCh. 1. Culture and Its Far-Reaching Impact -- Ch. 2. Culture as a Communicator -- Ch. 3. Culture Screen -- Ch. 4. Various Attempts to Identify and Classify Cultures -- Ch. 5. A Model of International Consumer Behavior -- Ch. 6. Social Class and Hierarchy of Needs in Consumer Behavior -- Ch. 7. Wa, Inhwa, Quanxi, and Other Alliances -- Ch. 8. Diffusion of Innovation in Different Cultures -- Ch. 9. The Country-of-Origin Concept and Culture -- Ch. 10. International Market Segmentation and Consumer Behavior -- Ch. 11. Involvement and the International Consumer -- Ch. 12. Learning and the International Consumer -- Ch. 13. International Marketing Strategies Based on Consumer Behavior -- Epilogue: Importance of International Consumer Behavior -- Once More.
520 $aIn this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, "foreign" cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book.
520 8 $aSocial class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.
650 0 $aConsumer behavior$xSocial aspects.
650 0 $aExport marketing$xManagement.
650 0 $aIntercultural communication.
650 7 $aConsumer behavior$xSocial aspects.$2fast$0(OCoLC)fst00876251
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 7 $aIntercultural communication.$2fast$0(OCoLC)fst00976084
650 17 $aConsumentengedrag.$2gtt
650 17 $aInternationale marketing.$2gtt
650 17 $aInterculturele communicatie.$2gtt
650 7 $aInternationales Marketing$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 7 $aConsommateurs$xPre fe rences$xAspect social.$2ram
650 7 $aMarche s d'exportation$xGestion.$2ram
650 7 $aCommunication interculturelle.$2ram
653 0 $aConsumer behaviour
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006996102&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006996102&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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