| Record ID | ia:integratedcommun0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/integratedcommun0000unse/integratedcommun0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/integratedcommun0000unse/integratedcommun0000unse_meta.mrc |
LEADER: 01169cam a2200277 a 4500
001 95019673
003 DLC
005 20070717081501.0
008 950509s1996 njua b 101 0 eng
010 $a 95019673
020 $a0805813918 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.123$b.I58 1996
082 00 $a658.8$220
245 00 $aIntegrated communication :$bsynergy of persuasive voices /$cedited by Esther Thorson, Jeri Moore.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c1996.
300 $aix, 386 p. :$bill. ;$c24 cm.
440 0 $aAdvertising and consumer psychology
500 $aPapers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992.
504 $aIncludes bibliographical references and indexes.
650 0 $aCommunication in marketing$vCongresses.
650 0 $aMarketing$xManagement$vCongresses.
700 1 $aThorson, Esther.
700 1 $aMoore, Jeri.
711 2 $aConference on Advertising and Consumer Psychology$n(11th :$d1992 :$cChicago, Ill.)
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0731/95019673-d.html