MARC record from Internet Archive

LEADER: 03238cam 2200685 a 4500
001 ocn173372058
003 OCoLC
005 20201022072737.0
008 070827s2007 xna b 001 0 eng d
010 $a 2007408461
040 $aANL$beng$cDLC$dBTCTA$dBAKER$dBWX$dYDXCP$dIXA$dAAM$dOCLCQ$dOCLCF$dOCLCQ$dN9V$dOCLCQ$dCSJ$dOCLCQ$dAU@$dOCLCQ$dCNO$dOCLCQ
019 $a271058755
020 $a9781741752175$q(pbk.)
020 $a1741752175$q(pbk.)
035 $a(OCoLC)173372058$z(OCoLC)271058755
037 $bAllen & Unwin, 83 Alexander St, Crows Nest NSW 2065
042 $alccopycat
043 $au-at---
050 00 $aHM263$b.B82 2007
082 00 $a659.20994$222
100 1 $aBurton, Bob,$d1959-
245 10 $aInside spin :$bthe dark underbelly of the PR industry /$cBob Burton.
260 $aCrows Nest, N.S.W. :$bAllen & Unwin,$c2007.
300 $ax, 313 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 267-299) and index.
520 $aCorporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
505 0 $aInvisible PR -- Food fights -- Pushing drugs -- Killing them softly -- Battle tanks -- Toxic PR -- When corporations want to cuddle -- Governing with spin -- It takes two to tango -- Spinbusters.
650 0 $aPublic relations.
650 0 $aPublic relations$zAustralia.
650 0 $aMass media$xInfluence.
650 7 $aMass media$xInfluence.$2fast$0(OCoLC)fst01011251
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
651 7 $aAustralia.$2fast$0(OCoLC)fst01204543
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0801/2007408461.html
938 $aBaker & Taylor$bBKTY$c19.95$d19.95$i1741752175$n0007504228$sactive
938 $aBaker and Taylor$bBTCP$n2007408461
938 $aYBP Library Services$bYANK$n2786724
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948 $hNO HOLDINGS IN P4A - 153 OTHER HOLDINGS