MARC record from Internet Archive

LEADER: 07369cam 2201045 a 4500
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008 980507s1998 maua b 001 0 eng
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050 00 $aHC79.I55$bS53 1999
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100 1 $aShapiro, Carl.
245 10 $aInformation rules :$ba strategic guide to the network economy /$cCarl Shapiro, Hal R. Varian.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc1999.
300 $ax, 352 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 00 $gch. 1.$tInformation economy --$gch. 2.$tPricing information --$gch. 3.$tVersioning information --$gch. 4.$tRights management --$gch. 5.$tRecognizing lock-in --$gch. 6.$tManaging lock-in --$gch. 7.$tNetworks and positive feedback --$gch. 8.$tCooperation and compatibility --$gch. 9.$tWaging a standards war --$gch. 10.$tInformation policy.
520 $aIn Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Subjects covered include: Competitive advantage, Economic analysis, Game theory, Information age, Information economy, Information technology, Intellectual property, Marketing strategy, New economy, Pricing, Pricing strategy, Value of information.
520 $aAlso includes information on Adobe, Apple Computer, AT & T, Bell Atlantic, Cisco Systems, Computer Associates, customers, customer entrenchment, economies of scale, Electric Library, Encyclopedia Britannica, Federal Communications Commission (FCC), Federal Trade Commission (FTC), group pricing, high definition television (HDTV), IBM, information economy, installed base, Intel, Internet, Java, libraries, Macintosh, Microsoft Corp., Netscape Communications Corporation, network markets, Nintendo, Philips, positive feedback, Quicken, QWERTY keyboard, Rockwell, Sony, standards, standards wars, Sun Microsystems, switching costs, U.S. Department of Justice, U.S. Robotics, Windows, World Wide Web (WWW), etc.
650 0 $aInformation technology$xEconomic aspects.
650 0 $aInformation society.
650 6 $aTechnologie de l'information$xAspect économique.
650 6 $aSociété informatisée.
650 17 $aStrategisch management.$2gtt
650 17 $aInformatietechnologie.$2gtt
650 07 $aWirtschaft.$2swd
650 07 $aInformationsökonomie.$2swd
650 07 $aInformationstechnik.$2swd
700 1 $aVarian, Hal R.
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856 41 $uhttp://www3.ub.tu-berlin.de/ihv/000679667.pdf$3Inhaltsverzeichnis
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