| Record ID | ia:ibmwayinsightsin0000rodg_y1e3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ibmwayinsightsin0000rodg_y1e3/ibmwayinsightsin0000rodg_y1e3_marc.xml |
| Download MARC binary | https://www.archive.org/download/ibmwayinsightsin0000rodg_y1e3/ibmwayinsightsin0000rodg_y1e3_meta.mrc |
LEADER: 00910pam a2200265 a 4500
001 85045223
003 DLC
005 19860221000000.0
008 851016s1986 nyu 00110 eng
010 $a 85045223
020 $a0060155221 :$c$17.95
043 $an-us---
050 0 $aHD9696.C64$bI4875 1986
082 0 $a338.7/61004/0973$219
100 10 $aRodgers, F. G.$q(Francis G.)
245 14 $aThe IBM way :$binsights into the world's most successful marketing organization /$cF.G. "Buck" Rodgers, with Robert L. Shook.
250 $a1st ed.
260 0 $aNew York :$bHarper & Row,$cc1986.
300 $axiv, 235 p. ;$c25 cm.
500 $aIncludes index.
610 20 $aInternational Business Machines Corporation.
650 0 $aComputers$xMarketing$xCase studies.
650 0 $aElectronic office machines$xMarketing$xCase studies.
650 0 $aMarketing$xCase studies.
700 10 $aShook, Robert L.,$d1938-