| Record ID | ia:ibmwayinsightsin0000rodg_n7v9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ibmwayinsightsin0000rodg_n7v9/ibmwayinsightsin0000rodg_n7v9_marc.xml |
| Download MARC binary | https://www.archive.org/download/ibmwayinsightsin0000rodg_n7v9/ibmwayinsightsin0000rodg_n7v9_meta.mrc |
LEADER: 03873cam a2200925 a 4500
001 ocm12804852
003 OCoLC
005 20191109072035.5
008 851016s1986 nyu 001 0 eng
010 $a 85045223
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016 $a(AMICUS)000005958682
019 $a15657856$a59834258
020 $a0060155221
020 $a9780060155223
020 $a0060914173
020 $a9780060914172
029 1 $aAU@$b000004219680
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035 $a(OCoLC)12804852$z(OCoLC)15657856$z(OCoLC)59834258
043 $an-us---
050 00 $aHD9696.C64$bI4875 1986
082 04 $a338.7/61004/0973$219
084 $a85.40$2bcl
084 $aQP 690$2rvk
049 $aMAIN
100 1 $aRodgers, F. G.$q(Francis G.)
245 14 $aThe IBM way :$binsights into the world's most successful marketing organization /$cF.G. "Buck" Rodgers, with Robert L. Shook.
250 $a1st ed.
260 $aNew York :$bHarper & Row,$c©1986.
300 $axiv, 235 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aA business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit.
530 $aAlso issued online.
590 $bInternet Archive - 2
590 $bInternet Archive 2
610 20 $aInternational Business Machines Corporation.
610 27 $aInternational Business Machines Corporation.$2fast$0(OCoLC)fst00539465
610 27 $aInternational business machines corporation.$2ram
610 27 $aInternational Business Machines Corporation.$2sears
610 24 $aInternational Business Machines Corporation.
650 0 $aComputers$xMarketing$vCase studies.
650 0 $aElectronic office machines$xMarketing$vCase studies.
650 0 $aMarketing$vCase studies.
650 7 $aComputers$xMarketing.$2fast$0(OCoLC)fst00872831
650 7 $aElectronic office machines$xMarketing.$2fast$0(OCoLC)fst00907393
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aIBM.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aOndernemerschap.$2gtt
650 7 $aMarketing$2gnd
650 7 $aOrdinateurs$xIndustrie et commerce$xCas, Études de.$2ram
650 07 $aIBM.$2swd
650 7 $aComputers$xMarketing$xCase studies.$2sears
650 7 $aOffice equipment and supplies$xMarketing$xCase studies.$2sears
650 7 $aMarketing$xCase studies.$2sears
653 $aUnited States$aComputer industries: International Business Machines Corporation
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aShook, Robert L.,$d1938-
776 08 $iOnline version:$aRodgers, F.G. (Francis G.).$tIBM way.$b1st ed.$dNew York : Harper & Row, ©1986$w(OCoLC)561787046
938 $aBaker & Taylor$bBKTY$c17.95$d13.46$i0060155221$n0001434628$sactive
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