MARC record from Internet Archive

LEADER: 03767cam 22005774a 4500
001 ocm43791016
003 OCoLC
005 20190115021919.0
008 000327s2000 ohua 001 0 eng
010 $a 00037257
040 $aDLC$beng$cDLC$dUKM$dNLGGC$dBTCTA$dYDXCP$dBAKER$dIG#$dEXW$dCNCGM$dOCLCF$dOCLCQ$dOCLCO$dNMC$dOCLCQ$dQQ3
015 $aGBA0Z9275$2bnb
019 $a43069474
020 $a0891349154$q(alk. paper)
020 $a9780891349150$q(alk. paper)
035 $a(OCoLC)43791016$z(OCoLC)43069474
042 $apcc
050 00 $aNC1003$b.T48 2000
082 00 $a741.6$221
084 $a06.22$2bcl
100 1 $aThomas, Gregory,$d1949-
245 10 $aHow to design logos, symbols, and icons :$b23 internationally renowned studios reveal how they develop trademarks for print and new media /$cGregory Thomas.
250 $a1st ed.
260 $aCincinnati, Ohio :$bNorth Light Books,$c℗♭2000.
300 $a142 pages :$billustrations (some color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tForeword /$rEarl Powell --$tIntroduction: 2,000 Words on 2,000 Years of Logos, Symbols and Icons --$tThe Art of the Mark: How to Design Successful Logos, Symbols and Icons --$tThe Ten Criteria for Development of a Successful Logo, Symbol or Icon --$tThe Three Categories of Logos, Symbols and Icons --$tFlexible Identities --$tExpo 2000 Hannover --$tfrog's New Identity --$tPittsburgh Children's Museum --$tEMP --$tEdmunds.com --$tLogotypes --$tSupersonic --$tTwo-Lane Media --$tNetcenter --$tRaymond Pirouz's Identity --$tAudi --$tMetreon--A Sony Entertainment Center --$tERAS Center --$tNike --$tSymbolic/Indexic Marks --$tTime Warner --$tChicago Orchestra Hall --$tThe Fashion Center, New York --$tBanco Bradesco --$tEquity Marketing --$tThe Presbyterian Church --$tLos Angeles World Airports --$tDetroit Edison --$te-business --$tConexant --$tBank of America --$tAcademic Investigations --$tTexas Instruments --$tThe Los Angeles Philharmonic --$tLogos on Screen --$tIcon and Graphic Button Design.
520 1 $a"This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and nonprofit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including: where ideas came from, whether they were instant inspirations or 2 A.M. breakthroughs; different directions that were considered; how initial roughs were influenced and shaped by the principles of good design and the realities of the client; and how the final design was adapted for use in various formats, from brochures and business cards to trucks and street banners."--Jacket.
650 0 $aTrademarks$xDesign.
650 0 $aLogos (Symbols)$xDesign.
650 7 $aLogos (Symbols)$xDesign.$2fast$0(OCoLC)fst01002132
650 7 $aTrademarks$xDesign.$2fast$0(OCoLC)fst01153896
650 17 $aGrafische vormgeving.$2gtt
650 17 $aBeeldmerken.$2gtt
650 17 $aSymbolen.$2gtt
655 4 $aNonfiction.
938 $aBaker & Taylor$bBKTY$c29.99$d22.49$i0891349154$n0003335352$sactive
938 $aBaker and Taylor$bBTCP$n00037257
938 $aIngram$bINGR$n9780891349150
938 $aYBP Library Services$bYANK$n1598302
029 1 $aAU@$b000021447811
029 1 $aIG#$b9780891349150
029 1 $aNZ1$b5620877
029 1 $aUKDEL$b071093451
029 1 $aUNITY$b071093451
029 1 $aYDXCP$b1598302
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 458 OTHER HOLDINGS