| Record ID | ia:howbrandsgrowwha0000shar |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/howbrandsgrowwha0000shar/howbrandsgrowwha0000shar_marc.xml |
| Download MARC binary | https://www.archive.org/download/howbrandsgrowwha0000shar/howbrandsgrowwha0000shar_meta.mrc |
LEADER: 00812cam a22002654a 4500
001 2010285863
003 DLC
005 20110210083135.0
008 100727s2010 enka b 000 0 eng
010 $a 2010285863
015 $aGBB011513$2bnb
016 7 $a015478472$2Uk
020 $a9780195573565 (hbk.)
020 $a0195573560 (hbk.)
035 $a(OCoLC)ocn619028928
040 $aUKM$cUKM$dDLC
042 $aukblcatcopy$alccopycat
050 00 $aHF5415.1255$b.S52 2010
082 04 $a658.827$222
100 1 $aSharp, Byron.
245 10 $aHow brands grow :$bwhat marketers don't know /$cby Byron Sharp.
260 $aOxford ;$aNew York :$bOxford University Press,$c2010.
300 $axvii, 228 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 218-228).
650 0 $aBranding (Marketing)