MARC record from Internet Archive

LEADER: 02026cam a22003017a 4500
001 2012472721
003 DLC
005 20130404083244.0
008 130122s2011 ne a b 001 0 eng d
010 $a 2012472721
020 $a9780080967912 (pbk.)
020 $a0080967914 (pbk.)
035 $a(OCoLC)ocn669756105
040 $aBTCTA$beng$cBTCTA$dYDXCP$dCDX$dBWX$dUKWOH$dG3B$dZ@L$dTTS$dDLC
042 $alccopycat
050 00 $aTX911.3.M3$bB69 2011
082 04 $a647/.0688$222
100 1 $aBowie, David,$d1951-
245 10 $aHospitality marketing :$bprinciples and practice /$cDavid Bowie and Francis Buttle.
250 $a2nd ed.
260 $aAmsterdam ;$aBoston :$bElsevier / Butterworth-Heinemann,$cc2011.
300 $axii, 434 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
520 $a"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
650 0 $aHospitality industry$xMarketing.
650 0 $aHotels$xMarketing.
700 1 $aButtle, Francis.