| Record ID | ia:historyofmarketi0003unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/historyofmarketi0003unse/historyofmarketi0003unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/historyofmarketi0003unse/historyofmarketi0003unse_meta.mrc |
LEADER: 02545cam 2200433 i 4500
001 9925181400801661
005 20150423154742.0
008 140320s2014 nju 001 0 eng
010 $a 2014009472
019 $a871062978
020 $a9789814596473
020 $a9814596477
020 $a9789814619478 (pbk.)
020 $a9789814619479 (pbk.)
020 $a9814619477 (pbk.)
035 $a(OCoLC)879983240$z(OCoLC)871062978
035 $a(OCoLC)ocn879983240
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042 $apcc
050 00 $aHF5415.2$b.H55 2014
082 00 $a381/.109$223
245 04 $aThe history of marketing science /$ceditors by Russell S. Winer, New York University, USA, Scott A. Neslin, Dartmouth College, USA.
264 1 $aNew Jersey :$bWorld Scientific,$c[2014]
300 $axxv, 502 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWorld scientific-Now publishers series in business,$x2251-3442 ;$vvol. 3
500 $aIncludes index.
504 $aIncludes bibliographical references and index.
505 0 $aThe history of marketing science: beginnings / Scott A. Neslin and Russell S. Winer -- Brand choice models / Gary J. Russell -- Conjoint analysis / Vithala R. Rao -- Innovation diffusion / Eitan Muller -- Econometric models / Dominique M. Hanssens -- Market structure research / Steven M. Shugan -- Stochastic models of buyer behavior / Peter S. Fader, Bruce G.S. Hardie and Subrata Sen -- Advertising effectiveness / Gerard J. Tellis -- Branding and brand equity models / Tulin Erdem and Joffre Swait -- Distribution channels / Richard Staelin and Eunkyu Lee -- Customer relationship management (CRM) / Scott A. Neslin -- Digital and internet marketing / Wendy W. Moe and David A. Schweidel -- New products research / Donald R. Lehmann and Peter N. Golder -- Organizational buying behavior / Gary L. Lilien -- Pricing / Russell S. Winer -- Sales force productivity models / Murali K. Mantrala -- Sales promotions / Kusum L. Ailawadi and Sunil Gupta.
650 0 $aMarketing research$xHistory.
650 0 $aMarketing$xManagement$xHistory.
650 0 $aMarketing$xStudy and teaching$xHistory.
700 1 $aWiner, Russell S.
700 1 $aNeslin, Scott A.,$d1952-
830 0 $aWorld Scientific--Now Publishers series in business ;$vv. 3.$x2251-3442
947 $cBOOK$fBOOK-SOBM$g118.00$hCIRCSTACKS$iaa/sf$lNULS$o20141209$q1
980 $a99960955984