MARC record from Internet Archive

LEADER: 01997cam 2200433Ma 4500
001 ocn301842275
003 OCoLC
005 20210819221020.0
008 021107s2002 cc 000 0 chi d
040 $aCcBjTSG$bchi$cN5L$dOCLCQ$dCNGUL$dOCLCQ$dCNCLB
066 $c$1
019 $a1159383246
020 $a7307035561
020 $a9787307035560
035 $a(OCoLC)301842275$z(OCoLC)1159383246
084 $aF713.80$2clc
245 00 $6880-01$aGuang gao gai lun /$cYao xi.
250 $6880-02$a2ban.
260 $6880-03$aWu han :$bWu han ta xue chu ban she,$c2002.
300 $a255 p. ;$c23 cm.
490 1 $6880-04$aLuo jia guang gao xue cong shu.
520 $aBen shu fen guang gao ben ti lun, Guang gao zhu ti lun, Guang gao mei ti lun, Guang gao shou zhong lun si bu fen, Jiu guang gao guan li, Guang gao dai li zhi du, Guang gao mei ti zhan lüe, Guang gao yu shou zhong deng nei rong jin xing le chan shu.
650 07 $aGuang gao xue$xGai lun .$2cct
700 1 $6880-05$aYao xi.
830 0 $6880-06$aLuo jia guang gao xue cong shu.
880 00 $6245-01/$1$a广告概论 /$c姚曦编著.
880 $6250-02/$1$a2版.
880 $6260-03/$1$a武汉 :$b武汉大学出版社,$c2002.
880 $6300-00/$1$a255页 ;$c23 cm.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 1 $6490-04/$1$a珞珈广告学丛书.
880 $6520-00/$1$a本书分广告本体论, 广告主体论, 广告媒体论, 广告受众论四部分, 就广告管理, 广告代理制度, 广告媒体战略, 广告与受众等内容进行了阐述.
880 07 $6650-00/$1$a广告学$x概论.$2cct
880 07 $6650-00/$1$a广告学.$2cct
880 1 $6700-05/$1$a姚曦.
880 0 $6830-06/$1$a珞珈广告学丛书.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 3 OTHER HOLDINGS