| Record ID | ia:groundswellwinni00lich |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/groundswellwinni00lich/groundswellwinni00lich_marc.xml |
| Download MARC binary | https://www.archive.org/download/groundswellwinni00lich/groundswellwinni00lich_meta.mrc |
LEADER: 01639cam a2200313 a 4500
001 2007048659
003 DLC
005 20090828093930.0
008 071127s2008 maua b 001 0 eng
010 $a 2007048659
015 $aGBA851709$2bnb
016 7 $a014575204$2Uk
020 $a9781422125007
020 $a1422125009
035 $a(OCoLC)ocn172980082
035 $a(OCoLC)172980082
040 $aDLC$cDLC$dBTCTA$dBAKER$dUKM$dYDXCP$dC#P$dDLC
050 00 $aHC79.I55$b.L48 2008
082 00 $a303.48/33$222
100 1 $aLi, Charlene.
245 10 $aGroundswell :$bwinning in a world transformed by social technologies /$cCharlene Li, Josh Bernoff.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
300 $axiii, 286 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 247-263) and indexes.
505 0 $aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aInformation society$xEconomic aspects.
700 1 $aBernoff, Josh.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip085/2007048659.html