MARC record from Internet Archive

LEADER: 04540cam 2200721 a 4500
001 ocm25131119
003 OCoLC
005 20200107000834.0
008 911226s1992 ctua b 001 0 eng
010 $a 91047662
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015 $aGB9353114$2bnb
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019 $a29474616$a1022744997
020 $a089930723X$q(alk. paper)
020 $a9780899307237$q(alk. paper)
035 $a(OCoLC)25131119$z(OCoLC)29474616$z(OCoLC)1022744997
050 00 $aHF5834$b.B65 1992
082 00 $a338.4/76591$220
084 $a85.40$2bcl
084 $aQP 630$2rvk
100 1 $aBoddewyn, J. J.$q(Jean J.)
245 10 $aGlobal perspectives on advertising self-regulation :$bprinciples and practices in thirty-eight countries /$cJean J. Boddewyn ; foreword by Norman Vale.
260 $aWestport, Conn. :$bQuorum Books,$c1992.
300 $axiv, 234 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 18-20) and index.
520 $aThe number of advertisement is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and thirty-eight country profiles prepared with the assistance of practitioners around the world.
520 8 $aThe first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in thirty-eight countries - including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.
650 0 $aAdvertising$xSelf-regulation.
650 6 $aPublicite $xAutore gulation.
650 7 $aAdvertising$xSelf-regulation.$2fast$0(OCoLC)fst00797753
650 17 $aAdvertenties.$2gtt
650 17 $aRecht van meningsuiting.$2gtt
650 17 $aRegulering.$2gtt
650 7 $aFreiwillige Selbstkontrolle$2gnd
650 7 $aInternationaler Vergleich$2gnd
650 7 $aStaatsaufsicht$2gnd
650 7 $aVerbraucherschutz$2gnd
650 7 $aWerbung$2gnd
650 7 $aPublicite $xDroit.$2ram
650 7 $aPublicite comparative$xCas, E tudes de.$2ram
650 7 $aMarknadsfo ring$xetik och moral.$2sao
650 7 $aReklam$xetik och moral.$2sao
650 7 $aMarknadsfo ring$vregler$vfallstudier.$2sao
650 7 $aReklam$vregler$vfallstudier.$2sao
653 0 $aAdvertising
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht004501891.PDF
938 $aBaker & Taylor$bBKTY$c107.95$d107.95$i089930723X$n0002072880$sactive
938 $aBrodart$bBROD$n45038287$c$107.95
938 $aBaker and Taylor$bBTCP$n91047662
938 $aYBP Library Services$bYANK$n1035939
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029 1 $aGBVCP$b112924611
029 1 $aGEBAY$b2045686
029 1 $aNLGGC$b094000891
029 1 $aNZ1$b4334810
029 1 $aZWZ$b056191812
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 248 OTHER HOLDINGS