| Record ID | ia:globalmarketingm0004keeg |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/globalmarketingm0004keeg/globalmarketingm0004keeg_marc.xml |
| Download MARC binary | https://www.archive.org/download/globalmarketingm0004keeg/globalmarketingm0004keeg_meta.mrc |
LEADER: 03081cam 2200625 a 4500
001 ocm31075885
003 OCoLC
005 20210104013733.0
008 940818s1995 njua b 001 0 eng
010 $a 94034025
040 $aDLC$beng$cDLC$dNLGGC$dBTCTA$dYDXCP$dAU@$dDEBBG$dZ@L$dOG#$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dTHHCU$dOCLCQ$dAPUMS$dOCLCO$dOCLCQ$dIEUOL$dEXG$dOCLCO
019 $a1120805157
020 $a0133591344
020 $a9780133591347
020 $a0132971860
020 $a9780132971867
035 $a(OCoLC)31075885$z(OCoLC)1120805157
050 00 $aHF1416$b.K44 1995
082 00 $a658.848$221
084 $a85.40$2bcl
084 $aQP 600$2rvk
100 1 $aKeegan, Warren J.
245 10 $aGlobal marketing management /$cWarren J. Keegan.
250 $a5th ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$c©1995.
300 $axix, 828 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPrentice-Hall International editions.
504 $aIncludes bibliographical references and indexes.
505 0 $a1. Introduction to Global Marketing -- 2. Global Marketing Planning -- 3. Economic Environment -- 4. Social and Cultural Environments -- 5. Legal and Regulatory Environment -- 6. Foreign Exchange and Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation, Targeting, and Positioning -- 9. Sourcing Decisions and the Value Chain -- 10. Strategy Alternatives for Global Market Entry and Expansion -- 11. Competitive Analysis and Strategy -- 12. Cooperative Strategies and Global Strategic Partnerships -- 13. Product Decisions -- 14. Pricing Decisions -- 15. Channel Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18. Leading, Organizing, and Controlling the Global Marketing Effort -- 19. The Future of Global Marketing.
650 0 $aExport marketing$xManagement.
650 0 $aExport marketing$xManagement$vCase studies.
650 1 $aExport marketing$xManagement$vCase studies.
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 7 $aInternationales Marketing$2gnd
650 17 $aInternationale marketing.$2gtt
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aCase studies.$2lcgft
776 08 $iOnline version:$aKeegan, Warren J.$tGlobal marketing management.$b5th ed.$dEnglewood Cliffs, N.J. : Prentice Hall, ©1995$w(OCoLC)762567056
830 0 $aPrentice-Hall International editions.
938 $aBaker and Taylor$bBTCP$n94034025
938 $aYBP Library Services$bYANK$n70243
029 1 $aAU@$b000011212256
029 1 $aDEBBG$bBV010497482
029 1 $aDEBBG$bBV021925128
029 1 $aDEBSZ$b046033645
029 1 $aHR0$b0132971860
029 1 $aNLGGC$b114132429
029 1 $aNZ1$b4597130
029 1 $aUNITY$b037513699
029 1 $aYDXCP$b70243
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 212 OTHER HOLDINGS