MARC record from Internet Archive

LEADER: 04319cam 2200577 a 4500
001 ocm39001286
003 OCoLC
005 20191205173522.0
008 980416s1999 njuab b 001 0 eng
010 $a 98023506
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020 $a0139030239
020 $a9780139030239
035 $a(OCoLC)39001286
050 00 $aHF1416$b.K44 1999
082 00 $a658.8/48$221
084 $a85.40$2bcl
084 $aQP 680$2rvk
100 1 $aKeegan, Warren J.
245 10 $aGlobal marketing management /$cWarren J. Keegan.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c℗♭1999.
300 $axiv, 639 pages :$billustrations, maps ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPrentice Hall series in marketing
504 $aIncludes bibliographical references and indexes.
505 00 $tMarketing: A Universal Discipline --$tThe Three Principles of Marketing --$tGlobal Marketing: What It Is and What It Is Not --$tThe Importance of Global Marketing --$tManagement Orientations --$tDriving and Restraining Forces Affecting Global Integration and Global Marketing --$tThe 18 Guiding Principles of the Marketing Company --$tWhich Company Is Transnational? --$tThe Global Marketing Environment --$tThe Global Economic Environment --$tThe World Economy--An Overview --$tEconomic Systems --$tStages of Market Development --$tStages of Economic Development --$tIncome and Purchasing Power Parity Around the Globe --$tThe Location of Population --$tMarketing and Economic Development --$tBalance of Payments --$tTrade Patterns --$tInternational Trade Alliances --$tThe World Trade Organization and GATT --$tRegional Economic Organizations --$tSocial and Cultural Environment --$tBasic Aspects of Society and Culture --$tAnalytical Approaches to Cultural Factors --$tSocial and Cultural Environments: Impact on Marketing Industrial Products --$tSocial and Cultural Environments: Impact on Marketing Consumer Products --$tCross-Cultural Complications and Suggested Solutions --$tThe Political, Legal, and Regulatory Environments of Global Marketing --$tThe Political Environment --$tInternational Law --$tSidestepping Legal Problems: Important Business Issues --$tConflict Resolution, Dispute Settlement, and Litigation --$tThe Regulatory Environment --$tEthical Issues --$tEuro Disney (A) --$tEuro Disney (B) --$tCoca-Cola: Universal Appeal? --$tThe Education of an Expat.
520 1 $a"Global Marketing Management, Sixth Edition, continues to be one of the most widely used graduate-level case texts in international marketing and a popular reference for practitioners as well."--BOOK JACKET. "This edition focuses on the opportunities and challenges of global markets and on the threat of global competition across a broad spectrum of industries."--BOOK JACKET.
650 0 $aExport marketing$xManagement.
650 0 $aExport marketing$xManagement$vCase studies.
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 17 $aInternationale marketing.$2gtt
650 7 $aInternationales Marketing$2gnd
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
776 08 $iOnline version:$aKeegan, Warren J.$tGlobal marketing management.$b6th ed.$dUpper Saddle River, N.J. : Prentice Hall, ℗♭1999$w(OCoLC)646872709
830 0 $aPrentice-Hall series in marketing.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008407610&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008407610&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBaker and Taylor$bBTCP$n98023506
938 $aYBP Library Services$bYANK$n1535481
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029 1 $aHEBIS$b072395419
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029 1 $aNZ1$b4902594
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 183 OTHER HOLDINGS